Smart Digital Marketing, Real Business Results – McCord Web Services
In today’s online landscape, data privacy is no longer a fleeting concern but a pivotal aspect of digital marketing. With the rise of regulations like GDPR and more recently, the enforcement of iOS 14’s App Tracking Transparency framework, the concept of first-party data is quickly becoming the lodestar for businesses…
The holiday ecommerce season is off to a slow start, with Q4 sales growing just +1.4% YoY as of Nov 4, according to Mastercard. However, the holiday season is far from over with only 33% of holiday shopping complete so far. But that doesn’t mean that shoppers aren’t active. It…
Google Ads has just announced a major update that will bring new features and capabilities to advertisers and marketers. These are some of the most exciting changes and how they can help you grow your business online. Google is expanding and promoting Performance Max. This is a fully automated campaign…
Recently Google released a new feature for Google Search for desktop – continuous scroll. This fresh look for Google Search was clearly created from careful analysis of user behavior. In terms of users moving through material of interest, Google sees continuous scroll as a way to get more information in…
