I listened with interest at the Google Marketing Live 2019 presentation earlier this year to how Google will try to compete head to head with Amazon. Clearly they are afraid they are losing too much market share. Here’s what I learned at the event: Google will be making all products…
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The Value of Our Monthly Google Ads Strategy Call
We love to provide the best Google Ads consulting and management service possible to our clients. At all levels of our service, we provide time for a monthly strategy call. Here’s the value of a monthly call: We get a chance to check our current Google Ads strategy against your needs. We…
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Conversion Tips for Getting the Most from Google Ads
My firm manages over $3 million in ad spend for clients in Google Ads yearly. As a result, we see opportunities for improvement in regards to conversion tracking across multiple accounts in diverse industries. My Tips on Conversion Tracking Always track website contact forms. Try to track website phone calls.…
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When to Increase Your Budget in Google Ads
If you are not budget restrained, meaning that you have additional marketing dollars to spend, here is a quick primer on how to know if it makes sense to increase your Google Ads spending budget. First, look at your campaign level results and sort the data for yesterday. If you…
