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    Leveraging Consent Mode: A Must for Your Website and Google Ads Strategy

    June 11, 2024 - By Nancy McCord

    In an era where data privacy is paramount, businesses must adapt to ever-changing regulations to ensure compliance and maintain customer trust. One essential tool in achieving this is Google’s Consent Mode. As Google Partner’s and Google Ads specialists, we want to assure that you and our customers stay up to…

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    How to Lower Your Google Ads Cost Per Conversion

    April 30, 2024 - By Nancy McCord

    In an era where digital visibility is paramount, Google Ads serves as a pivotal tool for advertisers aiming to capture the right audience. However, a common hurdle that many face, from seasoned marketers to DIY enthusiasts, is managing and reducing the cost per conversion. At McCord Web Services, we understand…

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    Why Your Business Needs McCord Web Services for Google Ads Consulting and Management

    April 23, 2024 - By Nancy McCord

    In today’s digital-first world, being visible online is not just an advantage—it’s essential. This is where Google Ads steps in, offering businesses a potent tool for increasing visibility, driving traffic, and generating leads. However, navigating the complexities of Google Ads requires expertise, experience, and a strategic approach. Enter McCord Web…

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    Strike… Google Institutes Penalties for Not Following the Rules

    September 27, 2023 - By Nancy McCord

    It’s called three strikes you’re out – Google has instituted new penalties to get advertisers’ attention to policy violations. Our concern is the number of false positives that we routinely see and the difficulty in resolving these issues due to the inability to just pick up the phone and chat…

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