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    Google Ads Strategists - Google Partner - News & Trends

    Why Using a Google Partner for Google Ads Makes Sense

    July 6, 2023 - By Nancy McCord

    McCord Web Services is a Google Partner. Our team works hard each year by recertifying in search advertising, shopping advertising, display advertising, and video advertising. We are required by Google in order to retain our Partner status each year to recertify. These exams are intensive and take many hours of…

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    The Value of Using a Google Partner for Google Ads Management

    June 21, 2023 - By Nancy McCord

    It just makes sense to get more sales from your investment in paying an account manager with experience to manage your Google Ads program. How So? Google Partners are companies that have been certified by Google to manage Google Ads campaigns for businesses. They have the latest Google Ads product…

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    AI and Google Ads – The Future is Here!

    May 26, 2023 - By Nancy McCord

    The use of Artificial Intelligence (AI) in digital advertising is one of the biggest changes we have seen since the creation of the Internet. Google announced a series of new products at Google Ads Marketing Live 2023 on May 23. With a focus on brand safe advertising, privacy protection, and…

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  • AI is leading the way in changes for digital advertising.
    Google Ads Strategists - Microsoft Advertising Strategists

    AI Surfaces as the Hottest Topic of the Era

    May 24, 2023 - By Nancy McCord

    The new Google Search Generative Experience (SGE) brings the power of Artificial Intelligence (AI) directly into Google’s search results. These AI generated snippets of text will now appear above the search results pushing organic listings even farther down the page.   During Google’s May 2023 I/O Conference, Google announced this new…

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