We have just certified as a Microsoft Advertising Certified Professional. Why should this special credential be important to you as a business owner as you look for an Internet Marketing firm and Microsoft Advertising account manager? Here are some important considerations: Microsoft Advertising Certified Professionals are experts in Microsoft Advertising…
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"Just Nancy" - adCenter - AdWords - AdWords Account Management - AdWords Consultant - AdWords Manager - AdWords Services - Search Engine Optimization - SEO
Optimizing Your Organic Adwords Placement
As a professional AdWords account manager and expert in Search Engine Optimization, I do recommend that the focus of keywords be different for your website optimization versus what you use for pay per click. Personally, I like a very narrow set of very tightly targeted keywords for AdWords; as we…
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Leveraging Machine Learning For Google Ads- Part 2
Google AdWords is specifically using advanced machine learning via artificial intelligence in its automated bidding algorithms. Target CPA (Cost per Acquisition) bidding, Maximize Conversions, and Maximum Clicks are just samples of new bidding algorithms that can be used in AdWords accounts. Each algorithm has a place and function based on…
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adCenter - AdWords - AdWords Account Management - AdWords Consultant - AdWords Manager - AdWords Services
Leveraging Machine Learning For Google Ads- Part 1
Machine learning, it is the new buzz in our industry. Machine learning is using computers via artificial intelligence to predict actions. Machine learning can be used for Smart Bidding in Google AdWords and can even predict performance of activity based on your keywords and budget. With products like Universal App Campaigns and Smart Bidding, it’s now possible…