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Category: AdWords Consultant

Posted on August 22, 2018August 17, 2018

Google Ads Report Editor Dashboards

Our clients and our team love the new Report Editor and Dashboards.
Our clients and our team love the new Report Editor and Dashboards.

It used to take my team 8 to 10 hours of time to prepare, create, and send out our monthly client AdWords reports. Now with the Google Ads Report Editor and Dashboard reporting we are able to cut our reporting time in half.

The Google Ads Report Editor is a powerful tool to create custom reports.  I use the Report Editor heavily, but I like it best for being able to import these reports into Dashboards that I can set up to run on demand or on a schedule.

It is time consuming to set up the reports and Dashboard. It will typically take me from 18 to 36 minutes per Dashboard. But, clients love the data, and I love the ability to tell a visually interesting story of what is happening with a client’s Google Ads account.

I will typically start my Dashboard out with my own custom commentary, show an account scorecard for total account activity at a glance. Then I get into the meat – I will import bar graphs of clicks and conversions by day of the week, table data for campaigns and ad groups, pie charts of clicks by device and activity by conversion source.

If the client likes a specific report like a keyword detail or location of people that have clicked their ad, it is easy to create those reports in the Report Editor and add them to a Dashboard.

For large accounts we will set up both weekly and monthly Dashboards. If you want to know more about our Google Ads consulting services, I invite you to visit our website today.

Posted on August 20, 2018August 17, 2018

Google Ads Introduces Responsive Search Ads

We Are a Google Partner Specializing in Search Marketing.
We Are a Google Partner Specializing in Search Marketing and Search Optimization.

New to Google Ads are responsive search ads. Not all accounts will see this option yet, but for many of our big accounts we are starting set up now.

A responsive text ads consists of the following items.

Six 30 character headlines.
Two 90 character descriptions.
A final URL.
Two 15 character paths.

Additionally Google gives some additional best practices for setting up your responsive search ads.

Google recommends only using a keyword in your account or dynamic keyword insertion in two of your six headlines. They recommend that other headlines mention, price, shipping, a unique feature, or a special promotion.

When Google Ads renders the ads your ad assets can be bundled in any number of ways by device. You may see three headlines, two headlines, or one head line and a description, or even two headlines and one description. It is all Google Ads choice.

Setting up the responsive search ads take about 12 to 18 minutes each. We are currently testing versions in client accounts. Will they convert better than a typical search ad? Google Ads says yes, so the time investment to create them is valuable.

To find out more about our AdWords consulting services, please visit our website.

 

 

Posted on July 18, 2018July 14, 2018

Google AdWords Consultant and Account Management

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Call and get started with Google AdWords or Google Ads today!

Google AdWords consulting and Google Ads Account Management is one of the core businesses at McCord Web Services.

As a Google Partner we specialize in Google Ads search marketing. With a service staff of four and expertise in Google AdWords (now known as Google Ads), our team focuses on boosting conversions from advertising efforts.

We provide full account set up, goal management, reporting, creative solutions to boost performance, and strong account oversight to achieve your marketing objective.

Unlike other agencies we bill for our time and do not charge for services based on 10% of your scheduled ad spend.

If you are looking to boost activity, increase conversions, receive knowledgeable recommendations to improve performance our services will be the right match for your needs.

I invite you to visit our website to review our Google Ads marketing programs and our published pricing for services.

Posted on July 16, 2018July 14, 2018

Google Ads Upcoming Changes

We Are a Google Partner Specializing in Search Marketing.
Our Firm Is a  Google Partner Specializing in Search Marketing.

Big changes are coming to Google Ads, previously known as Google AdWords. At the livestream this last week Google staff announced some of the big changes coming this year.

Look for these changes or take advantage of them now:

Responsive Search Ads

I am already starting to see this ad option in some account. Google says this update will roll out to all accounts this year.

Available will be the ability to add 15 headlines and 4 descriptions. Titles can be 30 characters and descriptions 90 characters. Google will mix and match to create unique relevant ads on the fly based on user interest and intent indicators.

Landing Page Speed Score in Google Ads Control Panel

Mobile landing page speed is crucial for conversions. Google Ads will now show this number rates 1 to 10 with 10 being fast in columns on the landing page detail page.

Cross Device Reporting

Google will integrate cross device reporting in Google Analytics. This will be an aggregate measure of users who have agreed to share this data with Google. Already Google Ads has conversion columns for cross device reporting but there will be increased focus and improvement of data collection.

Smart Campaigns

Out for just a few months, Smart Campaigns focus on simple set up and results. Ads will show across the search and display networks. Google Ads will auto optimize a landing page.

Automated Google Shopping Feeds

Google Ads will create your data feed for you. This will roll out later this year and something that I have been waiting for. Google Ads will crawl your shopping site and build a feed from your own inventory. You will now have new campaign goals to select from – drive store visits or drive new customer acquisition.

New Local Campaigns

New to Google Ads are the ability for brick and mortar stores to drive in-store visits with Local Campaigns. Linked to your Google My Business page and managed in Google Ads, Local Campaigns will be Google optimized across all Google Properties to drive in-store visits.

These are just a few of the important updates Google has in store for its newly rebranded pay per click program now known as Google Ads.

If you need help using Google Ads to promote your business, please review our services and pricing. We specialize in search marketing programs.

 

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Harrisonburg, Virginia Region

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