Smart Digital Marketing, Real Business Results – McCord Web Services
In Google Ads, you can compete effectively against large competitors who are spending a lot of money on Google Ads with a few creative approaches. First, consider taking the gloves off. We will routinely target competitor names in very competitive spaces. Our ad text will show dynamic keyword insertion and…
If you are not budget restrained, meaning that you have additional marketing dollars to spend, here is a quick primer on how to know if it makes sense to increase your Google Ads spending budget. First, look at your campaign level results and sort the data for yesterday. If you…
In our new world where over 65% of all Google.com searches are done on smartphones, what happens to a website that is not mobile-friendly in regards to lead conversions, store sales, and organic placement? The PPC Picture Google has lots to say on this topic of mobile friendliness. For sites…
That’s right 15 conversions in a 30 day period is the magic number you should be looking for before you turn on any automated bidding strategies in Google Ads. Personally, I look for a higher number than 15 in a 30 day period before I turn on maximize conversion bidding.…
