Bing – McCord Web Services The Web Authority

June 1, 2025May 30, 2025

McCord Web Services is Embracing AI

AI Tools are available now and many at no cost.

How AI Can Supercharge Your Productivity: My Journey with Google AI Essentials

Artificial Intelligence is no longer a futuristic concept—it’s here, and it’s transforming the way we work and live now. I recently completed the Google AI Essentials Course on Coursera, and I’m excited to share how AI tools can help you work smarter, not harder.

You can view my certificate at this link.

AI Isn’t Just for Tech Experts

Before diving into this course, I wondered whether AI was too complex for everyday users, including myself. But I quickly learned that AI tools are designed to be accessible, intuitive, and incredibly helpful—whether you’re managing emails, scheduling meetings, or brainstorming ideas.

Plus there are a lot of free AI Tools and many of the subscription-based tools have free trials; allowing you to check it out before you buy. Some great ones like Microsoft’s Copilot and Google’s Gemini are excellent and easy to start with.

Practical Ways to Use AI for Productivity at the Office

Through the course, I discovered AI-powered tools that simplify daily tasks:
✅ Email Assistance – AI can draft responses, summarize messages, and organize your inbox.

✅ Smart Scheduling – AI tools like Google Gemini AI can automate meeting coordination. (You must be above the Google Business Starter Level for this.)

✅ Content Creation – AI helps with blog writing, presentations, and research.

✅ Data Analysis – AI can process information quickly, saving hours of manual work.

Why You Should Explore AI Now

The best part? You don’t need technical expertise to start using AI. Courses like Google AI Essentials provide an easy entry point for beginners, guiding you through real-world applications.

I liked the course so much I shared it with my sister who is at the National Science Foundation and she is gathering a cohort to take it too.

I will soon be enrolling in the next course called Google Prompting Essentials.

In fact our entire firm will be embracing AI with our management and technical staff being encouraged to take both courses I have taken and will take.

If you’re looking for ways to increase productivity, AI is the perfect assistant to help you accomplish more in less time. Are you ready to explore on your own too? Start learning today by just trying out some of the easy to access ones like Gemini and Copilot.

December 30, 2019July 27, 2019

Stop Bleeding Cash in AdWords- Move Out of Broad Match

As a Google Partner and Bing Partner, I feel like I can speak with authority on this topic. In AdWords alone, I manage an actual monthly ad spend for clients of over $120,000 per 30 days or $1,441,776 yearly. As an experienced account manager I have to say that I simply hate broad match.

Don’t get me wrong, I like using broad match modifiers for keywords, but I feel that for most clients broad match is simply a way to bleed cash out of a pay per click account.

Google AdWords and Bing Ads (especially Bing Ads) Love, Love, Love broad match keywords. Heavy use of broad match without a reality check on the terms your ads are showing for is lining their pockets with your cash.

McCord Web Services is a Bing Partner and Accredited Bing Ads Professional.

If you don’t believe me, click just one of your high click volume broad match keywords and then click the drop down to view search queries. You will be shocked to see what is there.

Even with a huge and extensive negative keyword list, the way both Google and Bing Ads show your ads on synonyms for your broad match keyword would simply not be a good fit for most businesses that are focused on direct action or lead conversions and sales.

I hate to say never, but as click costs rise in an account the first thing I do is move out of broad match, use only broad match modifiers, phrase match and exact match. I end up with a much better cost per conversion and better overall results.

Need a savvy pay per click account manager on your side? Check out our programs. We work as a white label supplier/expert for agencies

July 10, 2019July 5, 2019

Get Ready for Voice Search – It’s Coming!

Beautiful woman talking on phone — Get ready to connect with prospects via voice search.

Voice search – it’s coming faster than you think, and I am already having clients ask how they can get ready now.

Here is some information to get you started thinking about what you need to do to be ready for voice search.

First what exactly is voice search?

Voice search is where you speak into a computer or smartphone and the device then performs a search for you returning relevant information and reading the most relevant information to you.

So how can you even get ready for something like this?

Make sure you take time to do a content review. Clean up, slim down content, review page titles and page meta tags and slim and trim what you have to be concise.
Use two and three word search phases as the focus of your content. Voice search will not be focused on the long tail phases.
Make sure you have your full address including city and spelled out state and your phone number that is clickable on all your website pages. To place on near me searches you have to have your location spelled out! Search engines will deliver your content for near me searches only when you are in close proximity to the end user.
Work to improve relevancy of your content and start to strip down your pages and break long content into multiple pages so that pages are on one topic, searchable by search engines and deliver answers to questions.

GoDaddy did a nice article on this topic and I encourage you to check it out for more information.

If you haven’t really looked over your website lately, it may be time to get a consultant to help you make changes. Find out more about our services at https://www.mccordweb.com.

April 15, 2019December 28, 2018

Bing Places – Local Business Listings – How to Guide

Of course you’ve listed your business on Google, but have you grabbed your Bing Places account? With Windows 10 and more Bing integration with this new platform, I am finding my own self on Bing more. So don’t forget you want your own business to be found easier and faster on Bing too as they get more traffic.

Grab Your Listing

First make sure you have a Microsoft ID for your business, then visit Bing Places online at https://www.bingplaces.com/ then go to the site and login and enter in your business phone number. Bing will auto populate a form with what it knows about your business. You can then either claim the listing or create a new one.

If your old address shows, go ahead and claim it as you have to claim and verify by phone before you can change to your new address.

Update Your Listing

Then work your way through the five or so screens to add information about your business. You’ll be asked to choose one of Bing’s categories for your business. This is not the time to get creative, you’ve got to choose one of theirs. Add pictures to your listing, but they have to be bigger than 468 pixels wide by 360 pixels tall.

Verify Your Listing by Snail Mail

To assure Bing that you are who you say you are, you will for the first time need to verify your listing by snail mail. Bing will regular mail you a postcard with a PIN. It will typically arrive in less than one week.

There’s No Optimization

Really there is nothing more you can do for your listing. Don’t get fooled into buying any optimization services. There is simply nothing else that can be added to your listing to boost performance.

Do I think it is important to claim your listing – absolutely! Better to provide the “right” information as the business owner than for Bing to guess about your business hours and possibly even use the wrong phone number.