Smart Digital Marketing, Real Business Results – McCord Web Services
If your business is pulling back where can you realistically chop in your marketing plan and not get hurt? Chop Away Social Media – if you are paying to update Facebook, Twitter and Google+ you could easily take a break to save money. Blogging – try not to kill all your writing…
As a professional Google Ads account manager, I see all kinds of accounts – healthy ones, sick ones, and those that simply need to be started all over. One thing that I have seen consistently is an issue with conversions and what clients decide to track has a big impact…
When you start advertising on Google Ads, how do you determine your starting budget? There is no mystery to deciding your budget for Google Ads. I use the Keyword Planner to determine the best budget for starting out. Here are my tips. Create a list of 10 two to three…
Continued from Monday… The next step is to dig into your Google Ads report center and start to run reports on location, calls, clicks, and conversion actions. Make sure to review Google Analytics to check your paid traffic versus organic traffic. One of the most important metrics that I use…
