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Google Ads – New Charges for Taxes in Many Countries

July 28, 2021 - By Nancy McCord

I have just received this notice from Google and we knew it was coming when the EU added taxes to Google’s activity. Dear Advertiser, As of 1 October 2021, we will include a surcharge to your invoices or statements for ads that are purchased through Google Ads and for YouTube placements…

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Privacy Changes Create Challenges for Google Ads Advertisers

June 25, 2021 - By Nancy McCord

Privacy challenges and changes are causing a paradigm shift in advertising. Not only is Google Ads impacted but all online advertising platforms including Microsoft Advertising, AdRoll, and others. This is a complex topic, but I will work to make it easy to understand. Regulations and expectations have changed. The Chrome…

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What Does Google Have Planned for 2021?

June 18, 2021 - By Nancy McCord

What does Google have planned for Google Ads and marketing in 2021? You will be amazed… Here are some of the important nuggets from the recent Google Livestream. Insights Page A new page in the Google Ads Control Panel helps you to know what is trending in the very near…

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How to Understand Your Data Studio Report Graphs

June 10, 2021 - By Nancy McCord

If you are one of our client’s you receive a report daily on your account activity from Data Studio. These reports help you as a business owner to understand the conversion activity that Google Ads is driving with your advertising investment. I have posted several screenshots to help you understand…

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