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Stop Bleeding Cash in AdWords- Move Out of Broad Match

December 30, 2019 - By Nancy McCord

As a Google Partner and Bing Partner, I feel like I can speak with authority on this topic. In AdWords alone, I manage an actual monthly ad spend for clients of over $120,000 per 30 days or $1,441,776 yearly. As an experienced account manager I have to say that I simply hate broad match.…

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Why You Should Invest in A Google Partner

December 23, 2019 - By Nancy McCord

As a Google Partner specializing in AdWords, I want to share several key benefits with you as to why working with a Google Partner in AdWords is important. Google Tests Us Yearly Each year I have to recertify with Google to keep my Partner status. I take the AdWords Fundamental Exam…

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Just Started Advertising on Google Ads? Tips on Determining Your Ad Budget

July 29, 2019 - By Nancy McCord

When you start advertising on Google Ads, how do you determine your starting budget? There is no mystery to deciding your budget for Google Ads. I use the Keyword Planner to determine the best budget for starting out. Here are my tips. Create a list of 10 two to three…

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Doctor Websites and the Mention of Drug Name Brand Terms

May 27, 2019 - By Nancy McCord

Updated on 5-29-19. Google Ads is cracking down again on dermatologists, plastic surgeons and other doctors that mention name brand drugs that they supply in office for treatments. Ads are market limited with a policy violation when brand names are listed or ads are flagged with one or multiple violations.…

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