As a Google Partner and Bing Partner, I feel like I can speak with authority on this topic. In AdWords alone, I manage an actual monthly ad spend for clients of over $120,000 per 30 days or $1,441,776 yearly. As an experienced account manager I have to say that I simply hate broad match.…
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It’s the Page Speed Load Time That Hurts Your Sales
Continued from Monday. Google says that as your site load speed increases from 1 to 7 seconds, your bounce rate increases 113%. Missed opportunities; bounced prospects means missed sales. I tested my own website against a number of other sites on the Google Test My Site tool and here’s what…
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It’s the Page Speed Load Time, Stupid
No offense intended, but to not be paying attention to your website load time is simply not smart in the world of Google today. This is why knowing and working to improve your page speed and site load time is crucial. Google has a new tool called “Google Test My…
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Do You Need HTTPS Now?
HTTPS – Google loves it, but for informational websites, moving to HTTPS adds to your costs. Expect to pay $129 to $229 for a SSL or secure socket layer certificate to be able to have your website use HTTPS in the browser bar. For me at this time, I am…
