Smart Digital Marketing, Real Business Results – McCord Web Services
In my industry – professional pay per click account management the typical way to charge clients is 10% of their scheduled 30 day ad spend in the Google Ads control panel. If a client has a setting of $150 a day for clicks, this translates into a 30 day budget…
Can your budget be too low for Google Ads? Yes, it can be, based on the market and Google defined minimum bid to appear in the Google Ads auction. So, what happens when your budget it too low in Google Ads? You do not get ad impressions. You get sporadic…
In our new world where over 65% of all Google.com searches are done on smartphones, what happens to a website that is not mobile-friendly in regards to lead conversions, store sales, and organic placement? The PPC Picture Google has lots to say on this topic of mobile friendliness. For sites…
In Google Ads, you can compete effectively against large competitors who are spending a lot of money on Google Ads with a few creative approaches. First, consider taking the gloves off. We will routinely target competitor names in very competitive spaces. Our ad text will show dynamic keyword insertion and…
