If you are not budget restrained, meaning that you have additional marketing dollars to spend, here is a quick primer on how to know if it makes sense to increase your Google Ads spending budget. First, look at your campaign level results and sort the data for yesterday. If you…
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Conversion Statistics for Non-Mobile Friendly Websites
In our new world where over 65% of all Google.com searches are done on smartphones, what happens to a website that is not mobile-friendly in regards to lead conversions, store sales, and organic placement? The PPC Picture Google has lots to say on this topic of mobile friendliness. For sites…
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Slow Website Page Speed Means Missed Sales
Google says that as your site load speed increases from 1 to 7 seconds, your bounce rate increases 113%. Missed opportunities; bounced prospects means missed sales. I tested my own website against a number of other sites on the Google Test My Site tool and here’s what I found. My…
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Why Page Speed is Important
How fast your website page loads in a smartphone or browser is really important. Not be paying attention to your website load time is a huge error in the world of Google today. This is why knowing and working to improve your page speed and site load time is crucial.…






