The Web Authority is a blog owned and managed by the team at McCord Web Services – Website Visibility Experts, Google Partners, and Microsoft Advertising Partners. The purpose of this blog is to keep you up-to-date on all topics of web visibility and digital marketing, Google Ads, and Microsoft Advertising.…
News & Trends
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Google Ads - Google Ads Consultant - Google Ads Manager - Google Partner - Microsoft Advertising Partner - News & Trends
Why Your Business Needs McCord Web Services for Google Ads Consulting and Management
In today’s digital-first world, being visible online is not just an advantage—it’s essential. This is where Google Ads steps in, offering businesses a potent tool for increasing visibility, driving traffic, and generating leads. However, navigating the complexities of Google Ads requires expertise, experience, and a strategic approach. Enter McCord Web…
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How to Win the Holiday Ecommerce Season in 2023
The holiday ecommerce season is off to a slow start, with Q4 sales growing just +1.4% YoY as of Nov 4, according to Mastercard. However, the holiday season is far from over with only 33% of holiday shopping complete so far. But that doesn’t mean that shoppers aren’t active. It…
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New Features and Reporting Added to Goole Ads Before the Holiday Season
Google Ads has just announced a major update that will bring new features and capabilities to advertisers and marketers. These are some of the most exciting changes and how they can help you grow your business online. Google is expanding and promoting Performance Max. This is a fully automated campaign…





