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    News & Trends

    IcelandDriver.com and Hávar Sigurjónsson

    September 28, 2022 - By Nancy McCord

    Although this is off my usual topic, I want to recommend a tour service and individual to you today. Hávar Sigurjónsson owner of IcelandDriver.com was my tour guide recently on a 17 day trip to Iceland. Iceland is a wonderful place to visit and full of interesting sites, waterfalls, history,…

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    The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 

    March 11, 2026
    SQL or MQL symbol. Turned wooden cubes and changed words 'MQL marketing qualified lead' to 'SQL sales qualified lead'. Beautiful white background. Business and SQL or MQL concept. Copy space.

    Stop Chasing Ghosts: How to Get Better Qualified Leads

    February 18, 2026
    Team reviewing a proposal from McCord Web Services.

    The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

    February 11, 2026
  • "Just Nancy"

    Bandit Our Company Mascot

    June 24, 2022 - By Nancy McCord

    Enjoy Bandit our company mascot singing Happy Birthday to himself with Dad. We love our pup soon to be three years old. Visit at YouTube https://www.youtube.com/watch?v=k7AFboysBP0

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    Use the power of AI through Gemini to work smarter.

    Level Up Your Business: How Gemini in Google Workspace Transformed My Digital Marketing Firm

    August 27, 2025
    A new day dawning for American Feds.

    Support for Our Federal Employees in this Trying Time

    March 11, 2025

    Help Cinna and Bobbie Win

    October 25, 2022
  • Be Prepared for the Sunset of Google Analytics in 7/2023
    AdWords - AdWords Account Management - AdWords Consultant - AdWords Manager - Google Ads - Google Ads Consultant - Google Ads Management - Google Ads Management Pricing - Google Partner

    What Your Google Ads Manager Wants You to Know About the Cookieless Future

    June 9, 2022 - By Nancy McCord

    July 2023 is coming sooner than you think. Do not be unprepared for the important changes that are coming in how Google Ads tracks conversions. Failure to take this seriously will impact your advertising, costs, the ability to measure the successes from your Google Ads advertising investment and may even…

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    AI's Impact on PPC Marketing Strategies and Google Ads

    The Unexpected Impact of Old Web Pages on AI Search and Ad Results

    May 20, 2025
    Team reviewing a proposal from McCord Web Services.

    Navigating the US Antitrust Trial Over Google Ads

    November 22, 2024
    Google Partner Badge

    Google Ads Update

    November 22, 2024
  • July 1, 2023 is the sunset date for UA or Universal Analytics.
    Google Ads Manager - Google Ads Services - Google AdWords - Google Analytics - Google Partner - News & Trends

    Privacy Changes Drive Google to Sunset Universal Analytics in Favor of G4

    April 6, 2022 - By Nancy McCord

    Google has announced that it will sunset the popular web traffic analytics tool called Universal Analytics in favor of G4 Analytics on July 1, 2023. Why is Google making this change? With the changing needs for privacy, Google has decided that it is time for everyone to get onboard and…

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    How to improve lead generation in Google Ads.

    The Google Ads Setting That is Wasting Your Lead Gen Budget

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    McCord Web Services is a Google Partner and a Certified Google Ads Professional

    Unraveling the Google Ads Revenue Mystery: Why Your Numbers Don’t Always Align (and What to Do About It)

    July 23, 2025
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  • Mar 11, 2026 The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 
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  • Jan 28, 2026 Beyond the Blue Link: Why 2026 is the Year of GEO
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