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  • July 1, 2023 is the sunset date for UA or Universal Analytics.
    Google Ads Manager - Google Ads Services - Google AdWords - Google Analytics - Google Partner - News & Trends

    Privacy Changes Drive Google to Sunset Universal Analytics in Favor of G4

    April 6, 2022 - By Nancy McCord

    Google has announced that it will sunset the popular web traffic analytics tool called Universal Analytics in favor of G4 Analytics on July 1, 2023. Why is Google making this change? With the changing needs for privacy, Google has decided that it is time for everyone to get onboard and…

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    The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 

    March 11, 2026
    How to improve lead generation in Google Ads.

    The Google Ads Setting That is Wasting Your Lead Gen Budget

    October 22, 2025
    McCord Web Services is a Google Partner and a Certified Google Ads Professional

    Unraveling the Google Ads Revenue Mystery: Why Your Numbers Don’t Always Align (and What to Do About It)

    July 23, 2025
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    Google Ads - Google Ads Consultant - Google Ads Management - Google Ads Management Pricing - Google Ads Manager - Google Ads Services - Google AdWords - Google Partner

    What to Know About the Future of Web Cookies

    March 21, 2022 - By Nancy McCord

    The future of the Worldwide Web is cookie-less. Google has announced that the Chrome browser, which has a market share of 66.6% (as of December 2021) will drop third-party cookies in 2023. Most other browsers already allow you to block third-party cookies, but we expect all browsers to follow suit…

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    SQL or MQL symbol. Turned wooden cubes and changed words 'MQL marketing qualified lead' to 'SQL sales qualified lead'. Beautiful white background. Business and SQL or MQL concept. Copy space.

    Stop Chasing Ghosts: How to Get Better Qualified Leads

    February 18, 2026
    Team reviewing a proposal from McCord Web Services.

    The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

    February 11, 2026
    AI and PPC Advertising

    AI in Paid Advertising: Is AI Working for You or The PPC Platform?

    December 4, 2025
  • Connect with us your way for Google Ads Strategy Calls
    AdWords Consultant - AdWords Manager - Google Ads - Google Ads Consultant - Google Ads Management - Google Ads Manager - Google Ads Services - Google AdWords

    Our New Appointment Scheduling App

    February 28, 2022 - By Nancy McCord

    Our existing clients are seeing a new application this month to use in booking Google Ads strategy calls with our team. We are testing out Microsoft Bookings and would appreciate your feedback. We send out links to our booking page monthly. You can view the invitation online at this link. …

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    The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 

    March 11, 2026
    Google Ads Experts - Answering the Hard Questions

    Why is Google Ads Not Spending My Full Daily Budget?

    July 9, 2025
    AI's Impact on PPC Marketing Strategies and Google Ads

    The Unexpected Impact of Old Web Pages on AI Search and Ad Results

    May 20, 2025
  • Google Ads

    What’s with the Google Data Studio Gibberish?

    December 21, 2021 - By Nancy McCord

    So many of our automated Data Studio Reports from Google have been sent out with strings of code instead of the information that has been entered into respective field. At this time, we are not sure what is causing this, but rest assured we are working on a solution.

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    SQL or MQL symbol. Turned wooden cubes and changed words 'MQL marketing qualified lead' to 'SQL sales qualified lead'. Beautiful white background. Business and SQL or MQL concept. Copy space.

    Stop Chasing Ghosts: How to Get Better Qualified Leads

    February 18, 2026
    Team reviewing a proposal from McCord Web Services.

    The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

    February 11, 2026
    AI and PPC Advertising

    AI in Paid Advertising: Is AI Working for You or The PPC Platform?

    December 4, 2025
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Our Recent Posts

  • Mar 21, 2026 Introducing Our Customer Referral Program
  • Mar 11, 2026 The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 
  • Feb 18, 2026 Stop Chasing Ghosts: How to Get Better Qualified Leads
  • Feb 11, 2026 The Cost of Ghost Spend: Is Your PMax Budget Vanishing?
  • Jan 28, 2026 Beyond the Blue Link: Why 2026 is the Year of GEO

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