Smart Digital Marketing, Real Business Results – McCord Web Services
If your business is pulling back where can you realistically chop in your marketing plan and not get hurt? Chop Away Social Media – if you are paying to update Facebook, Twitter and Google+ you could easily take a break to save money. Blogging – try not to kill all your writing…
As a professional Google Ads account manager, I see all kinds of accounts – healthy ones, sick ones, and those that simply need to be started all over. One thing that I have seen consistently is an issue with conversions and what clients decide to track has a big impact…
I have been managing Google AdWords accounts for around thirteen years. This depth of experience has given me a unique point of view. Here are a few nuggets to share with you on the topic of mobile. 1. Advertising in the mobile space has to be a part of your…
When you start advertising on Google Ads, how do you determine your starting budget? There is no mystery to deciding your budget for Google Ads. I use the Keyword Planner to determine the best budget for starting out. Here are my tips. Create a list of 10 two to three…
