This past week I may have broken my wrist, my right hand wrist! As I can’t type with my left hand and even mousing with my left hand is hard, I decided I would try speech to text. In fact I am dictating this blog post right now. First, I…
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Tips for Analyzing if Google Ads is Working for You Part Two
Continued from Monday… The next step is to dig into your Google Ads report center and start to run reports on location, calls, clicks, and conversion actions. Make sure to review Google Analytics to check your paid traffic versus organic traffic. One of the most important metrics that I use…
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Tips for Analyzing if Google Ads is Working for You Part One
Often I am asked by clients “how can I analyze if Google Ads is working for me?” It is important that when using Google Ads that it is an investment in growing your business and not an expense. For low tech clients who do not have the time or will…
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Do You Really Want to Self Manage Your Google Ads Account?
Have you visited the Google Ads control panel lately? Even if you feel you are accomplished in your job, you may find the Google Ads interface complex and intimidating. Add to this that many of the recommendations in the Opportunities tab really need a skilled professional to review in regards…
