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  • AdWords - AdWords Account Management - AdWords Manager - AdWords Services - Google Ads - Google AdWords

    Consumers Embrace Pay Per Click Ads

    July 4, 2018 - By Nancy McCord

    Consumers have embraced pay per click ads! No longer do users of Google or Bing scroll to see the organic search results, rather they are clicking the first and second pay per click ads on a page, and especially when on a smartphone. Over the years,  pay per click ads…

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    AI's Impact on PPC Marketing Strategies and Google Ads

    The Unexpected Impact of Old Web Pages on AI Search and Ad Results

    May 20, 2025
    Team reviewing a proposal from McCord Web Services.

    Navigating the US Antitrust Trial Over Google Ads

    November 22, 2024
    Google Partner Badge

    Google Ads Update

    November 22, 2024
  • "Just Nancy" - AdWords - AdWords Account Management - AdWords Manager - AdWords Services - Google Ads

    Google AdWords to Become Google Ads

    July 2, 2018 - By Nancy McCord

    Google AdWords is becoming Google Ads. At the end of July, Google will transition their branding to showcase its new product name. Just as Microsoft AdCenter became Bing Ads, Google is embracing a more indicative name of it popular pay per click platform. Google states that the product will be…

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    Use the power of AI through Gemini to work smarter.

    Level Up Your Business: How Gemini in Google Workspace Transformed My Digital Marketing Firm

    August 27, 2025
    A new day dawning for American Feds.

    Support for Our Federal Employees in this Trying Time

    March 11, 2025

    Help Cinna and Bobbie Win

    October 25, 2022
  • Search Engine Optimization - SEO

    Should You Worry About the July 2018 Chrome Site Insecure Warning?

    June 27, 2018 - By Nancy McCord

    Coming to the Web in July is a change to the Google Chrome browser that will now mark any website that is not using https as insecure. Should you be worried if you are not selling online? Personally, if you are not selling product online, I would not worry about…

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    SQL or MQL symbol. Turned wooden cubes and changed words 'MQL marketing qualified lead' to 'SQL sales qualified lead'. Beautiful white background. Business and SQL or MQL concept. Copy space.

    Stop Chasing Ghosts: How to Get Better Qualified Leads

    February 18, 2026
    Team reviewing a proposal from McCord Web Services.

    The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

    February 11, 2026
    We have the answers on all things on Answer Engine Optimization.

    Beyond the Blue Link: Why 2026 is the Year of GEO

    January 28, 2026
  • e-Newsletters

    E-Newsletters Still Provide Value to Your Client Base

    June 25, 2018 - By Nancy McCord

    E-newsletters have not gone out of fashion with savvy business owners, they are still a great way to keep your name in front of clients. I cannot begin to tell you how many phone calls I get after sending out our newsletter where we feature an important website issue. Case…

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    May 6, 2026
    Tackling a High Bounce Rate

    Business Pulling Back? What to Chop

    August 12, 2019
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