AdWords Account Management – Page 2

April 11, 2018April 6, 2018

AdWords – Low Search Volume Keywords Explained

Nancy McCord a Google Partner and Bing Partner

As a Google Partner and long time professionally certified AdWords account manager I would like to demystify what is happening when AdWords marks some of your keywords as “Low Search Volume”.

First, we routinely delete these keywords in an AdWords account, but only for mature accounts and only after we have done a reality check to assure that the keyword has not generated lead conversions in the past.

AdWords says this about Low Search Volume keywords:

Keywords marked as “Low search volume” are associated with very little search traffic on Google, an indication that they’re not very relevant to most customers’ searches. For this reason, Google temporarily makes these keywords inactive so that they don’t trigger your ads.

When we manage an AdWords account, we will typically remove these terms and then look to add other terms to your program using the AdWords keyword planner to find alternatives that cover the same meaning but may return higher search volume.

We remove the keywords from your account to allow for easier management and to focus on terms in your account that will drive traffic and conversions.

If most of your keywords are showing as Low Search Volume keywords, I would recommend doing additional keyword discovery, reviewing to see if your phrases are too restrictive, and if a change to match type may make a difference in getting Google to serve ads.

If you need an experienced account AdWords manager to whip your AdWords account into shape, please contact us to see if we might be a good match for your needs.

April 9, 2018April 6, 2018

New AdWords Program Pricing

We Are a Google Partner Specializing in Search Marketing, Mobile, and Display. — We Are a Google Partner Specializing in Search Marketing,, Mobile, and Display.

We’ve update our AdWords pricing for account management.

This is the first time that we have updated our scheduled spending ranges since 2012. Our new pricing has gone into effect for new clients effective April 1, 2018.

I think that you will still find the pricing for our account management services well below other Google Partners’ pricing for firms based in the United States.

Many of our competitors bill management services at a full 10% of your scheduled ad spend. Our prices based on running ad groups and ad spend ranges are affordable and business-friendly.

Please visit our pricing page for more details.

February 21, 2018February 15, 2018

Not Sure AdWords is Working? Stop and Find Out!

If you are not sure that AdWords is working for you, I encourage you to stop your advertising and find out.

Here’s what happened for two of our clients…

Both are doctors and both decided that AdWords clicks were too expensive and both stopped AdWords. Within a week, both medical practices were back up and running in Google AdWords again.

The comments from the two doctors were eerily similar – our phones stopped ringing and we had no new patients. Now that’s a real testimony to the power of AdWords for lead generation!

If you are advertising on AdWords and don’t feel it is working for you, I do recommend that you consider stopping your advertising for several weeks to 30 days. As these two clients found out, one week was long enough for them to know that AdWords was not all about clicks, it was about the phone calls and new patients that it brought in to their practices.

Need Help Putting AdWords to Work for You?

If you need help putting AdWords to work for you, I encourage you to review our AdWords Quick Start Services. We’ll help you get running fast and work to get the results you need for your business. Set up and the first four weeks of account management starts at $899. Don’t wait to sign up as we expect to raise our prices in the next month.

February 12, 2018February 9, 2018

Machine Learning Initiatives for AdWords – Part One

Machine learning, it is the new buzz in our industry. Machine learning is using computers via artificial intelligence to predict actions. Machine learning can be used for Smart Bidding in Google AdWords and can even predict performance of activity based on your keywords and budget.

With products like Universal App Campaigns and Smart Bidding, it’s now possible to use this data to help deliver millions of ads customized for your customers, and set the right bid for each of those ads–in real time.

If you are using the new Beta AdWords interface, the Opportunities tab recommendations are personalized suggestions for your account based on machine learning.

Even if you’re not using these AdWords innovations [listed above], you’re still seeing the benefits of machine learning. Google uses information about search queries, historical ad performance and other contextual signals combined with machine learning, to predict whether or not someone will click on your ad. This predicted click-through rate helps determine the selection, ranking and pricing of your ads–meaning machine learning is already working to show the right ads to the right customers.

This means that even if you were not aware that you were embracing machine learning, Google AdWords has embraced it for you, to make account management easier and to provide more insights and analytics to assist you in better managing your ad account.

Here are some ways that Google is leveraging machine learning for your benefit in AdWords.

Smart bidding and bidding to increase conversions
Ad rotation, ad creation, and optimization
Opportunities and account suggestions

Google AdWords is embracing machine learning in many account management areas. Not only will they will making keyword, bid, and budget suggestions, but now AdWords will even be self-creating ad text for your programs to supplement your own created ads.

To leverage all that AdWords offers for your businesses benefit, I invite you to visit our website to find out more about how McCord Web Services can help you with your AdWords management needs.