As a Google Partner and long time professionally certified AdWords account manager I would like to demystify what is happening when AdWords marks some of your keywords as “Low Search Volume”. First, we routinely delete these keywords in an AdWords account, but only for mature accounts and only after we…
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New AdWords Program Pricing
We’ve update our AdWords pricing for account management. This is the first time that we have updated our scheduled spending ranges since 2012. Our new pricing has gone into effect for new clients effective April 1, 2018. I think that you will still find the pricing for our account management…
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Not Sure AdWords is Working? Stop and Find Out!
If you are not sure that AdWords is working for you, I encourage you to stop your advertising and find out. Here’s what happened for two of our clients… Both are doctors and both decided that AdWords clicks were too expensive and both stopped AdWords. Within a week, both medical…
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Machine Learning Initiatives for AdWords – Part One
Machine learning, it is the new buzz in our industry. Machine learning is using computers via artificial intelligence to predict actions. Machine learning can be used for Smart Bidding in Google AdWords and can even predict performance of activity based on your keywords and budget. With products like Universal App Campaigns and Smart…
