It used to take my team 8 to 10 hours of time to prepare, create, and send out our monthly client AdWords reports. Now with the Google Ads Report Editor and Dashboard reporting we are able to cut our reporting time in half. The Google Ads Report Editor is a powerful tool…
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Google Ads Introduces Responsive Search Ads
New to Google Ads are responsive search ads. Not all accounts will see this option yet, but for many of our big accounts we are starting set up now. A responsive text ads consists of the following items. Six 30 character headlines. Two 90 character descriptions. A final URL. Two 15…
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How to Evaluate Automated Bidding Methods in Google AdWords
Should you use automated bidding methods in Google AdWords? The answer is both yes and no. Google AdWords aggressively requests for you to use automated bidding when they feel that you may get more conversions. Before you jump in and change to maximum click bidding, target CPA bidding or maximize…
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What’s a Google Partner and Why Do You Need One?
As a Google Partner specializing in AdWords, I want to share several key benefits with you as to why working with a Google Partner in AdWords is important. Google Tests Us Yearly Each year I have to recertify with Google to keep my Partner status. I take the AdWords Fundamental…
