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    How to Determine Your Starting Google Ads Budget

    September 26, 2018 - By Nancy McCord

    When you start advertising on Google Ads, how do you determine your starting budget? There is no mystery to deciding your budget for Google Ads. I use the Keyword Planner to determine the best budget for starting out. Here are my tips. Create a list of 10 two to three…

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    Conversion Statistics for Non-Mobile Friendly Websites

    September 24, 2018 - By Nancy McCord

    In our new world where over 65% of all Google.com searches are done on smartphones, what happens to a website that is not mobile-friendly in regards to lead conversions, store sales, and organic placement? The PPC Picture Google has lots to say on this topic of mobile friendliness. For sites…

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    15 is the Magic Number When It Comes to Automated Bidding

    September 19, 2018 - By Nancy McCord

    That’s right 15 conversions in a 30 day period is the magic number you should be looking for before you turn on any automated bidding strategies in Google Ads. Personally, I look for a higher number than 15 in a 30 day period before I turn on maximize conversion bidding.…

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    How to Work Effectively with a Google Ads Consultant

    August 8, 2018 - By Nancy McCord

    As a Google Ads consultant, I offer several tips on how to find and work with a consultant to boost your Google Ads response and conversions. First, Look for a Google Partner Google Partners have had to meet very specific qualifications in order to carry the Google Partner badge.  A…

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