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  • Google Ads Consultant - Google Ads Management - Google Ads Manager - Google Ads Services

    Conversion Tips for Getting the Most from Google Ads

    September 12, 2019 - By Nancy McCord

    My firm manages over $3 million in ad spend for clients in Google Ads yearly. As a result, we see opportunities for improvement in regards to conversion tracking across multiple accounts in diverse industries. My Tips on Conversion Tracking Always track website contact forms. Try to track website phone calls.…

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  • AdWords - AdWords Account Management - AdWords Consultant - AdWords Manager - AdWords Services

    Google Ads Management Fees- How Low Can You Go

    March 25, 2019 - By Nancy McCord

    As more businesses feel pressure to squeeze every cent from Google Ads advertisements, one area that you should not skimp on is the quality of your Google Ads account manager. Most Google Ads account management services and account managers will charge about 10% of your scheduled ad spend to manage…

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  • Google Ads - Google Ads Consultant

    What Happens When Your Budget is Too Low in Google Ads?

    October 29, 2018 - By Nancy McCord

    Can your budget be too low for Google Ads? Yes, it can be, based on the market and Google defined minimum bid to appear in the Google Ads auction. So, what happens when your budget it too low in Google Ads? You do not get ad impressions. You get sporadic…

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    The Death of Last-Click: Mastering the 2026 B2B Journey 

    March 25, 2026
    SQL or MQL symbol. Turned wooden cubes and changed words 'MQL marketing qualified lead' to 'SQL sales qualified lead'. Beautiful white background. Business and SQL or MQL concept. Copy space.

    Stop Chasing Ghosts: How to Get Better Qualified Leads

    February 18, 2026
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    The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

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  • AdWords - AdWords Account Management - AdWords Consultant - AdWords Manager - AdWords Services - Google Ads - Google Ads Consultant - Google Ads Services - Google AdWords - News & Trends

    The Value of Our Monthly Google Ads Strategy Call

    September 17, 2018 - By Nancy McCord

    We love to provide the best Google Ads consulting and management service possible to our clients. At all levels of our service, we provide time for a monthly strategy call. Here’s the value of a monthly call: We get a chance to check our current Google Ads strategy against your…

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  • Feb 18, 2026 Stop Chasing Ghosts: How to Get Better Qualified Leads
  • Feb 11, 2026 The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

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