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What Your Google Ads Manager Wants You to Know About the Cookieless Future

June 9, 2022 - By Nancy McCord

July 2023 is coming sooner than you think. Do not be unprepared for the important changes that are coming in how Google Ads tracks conversions. Failure to take this seriously will impact your advertising, costs, the ability to measure the successes from your Google Ads advertising investment and may even…

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What to Know About the Future of Web Cookies

March 21, 2022 - By Nancy McCord

The future of the Worldwide Web is cookie-less. Google has announced that the Chrome browser, which has a market share of 66.6% (as of December 2021) will drop third-party cookies in 2023. Most other browsers already allow you to block third-party cookies, but we expect all browsers to follow suit…

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Our New Appointment Scheduling App

February 28, 2022 - By Nancy McCord

Our existing clients are seeing a new application this month to use in booking Google Ads strategy calls with our team. We are testing out Microsoft Bookings and would appreciate your feedback. We send out links to our booking page monthly. You can view the invitation online at this link. …

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Privacy Changes Create Challenges for Google Ads Advertisers

June 25, 2021 - By Nancy McCord

Privacy challenges and changes are causing a paradigm shift in advertising. Not only is Google Ads impacted but all online advertising platforms including Microsoft Advertising, AdRoll, and others. This is a complex topic, but I will work to make it easy to understand. Regulations and expectations have changed. The Chrome…

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