In early 2019 Google did away with the ability for a Google Ads account manager to not serve ads on AdSense for Mobile Apps. In May and June this year, across diverse business sectors we have seen a striking trend of strong ad serving to mobile apps in the Display…
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Tips for Analyzing if Google Ads is Working for You Part Two
Continued from Monday… The next step is to dig into your Google Ads report center and start to run reports on location, calls, clicks, and conversion actions. Make sure to review Google Analytics to check your paid traffic versus organic traffic. One of the most important metrics that I use…
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Tips for Analyzing if Google Ads is Working for You Part One
Often I am asked by clients “how can I analyze if Google Ads is working for me?” It is important that when using Google Ads that it is an investment in growing your business and not an expense. For low tech clients who do not have the time or will…
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Google Ads Unmanaged is a Recipe for Disaster
Don’t have a Google Ads account manager? Trying to go it alone to save money on management fees? Unless you are trained and work daily in Google Ads you may be setting yourself up for failure. Google Ads is not a set it and forget it program especially if your…






