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What Your Google Ads Manager Wants You to Know About the Cookieless Future

June 9, 2022 - By Nancy McCord

July 2023 is coming sooner than you think. Do not be unprepared for the important changes that are coming in how Google Ads tracks conversions. Failure to take this seriously will impact your advertising, costs, the ability to measure the successes from your Google Ads advertising investment and may even…

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Privacy Changes Drive Google to Sunset Universal Analytics in Favor of G4

April 6, 2022 - By Nancy McCord

Google has announced that it will sunset the popular web traffic analytics tool called Universal Analytics in favor of G4 Analytics on July 1, 2023. Why is Google making this change? With the changing needs for privacy, Google has decided that it is time for everyone to get onboard and…

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What to Do About a High Bounce Rate Part Two

April 5, 2017 - By Nancy McCord

High Bounce Rate – Continued from Monday April 3, 2017. Dealing with a high bounce rate on your website? Here are my recommendations for what to do to try to solve the problem. First, don’t get spun up. Not every page needs to have a low bounce rate of 40%…

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What to Do About a High Bounce Rate Part One

April 3, 2017 - By Nancy McCord

Bounce rate is determined to be high if it is over 75%, however there can be acceptable reasons for a high bounce rate, but a high bounce rate does require careful review. What is the Bounce Rate? The bounce rate is recorded for you in Google Analytics by page in…

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