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  • The Role of Social Media on Your Website: If You're Not Using It- Lose It
    "Just Nancy" - Google - Google Ads - Google Ads Consultant - Google Ads Management

    11-27-2020 The Week in Review

    November 27, 2020 - By Nancy McCord

    Interesting things have happened last week and this week. Here is a brief synopsis to keep you up to date. Google Ads Sneaks in Auto Update without Approval Features You’ll want to be smart and watch your account. Google has rolled out a beta program that makes automatic account updates…

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  • Expect the unexpected.
    "Just Nancy" - Google

    11-13-20 The Week in Review

    November 13, 2020 - By Nancy McCord

    These are the interesting nuggets of information I have found from my travels around the web for this week. Google Ads Allows More Advertisers into Data-Driven Attribution Data-Driven Attribution is the best attribution type for identifying the click path to conversion. Previously an advertiser had to have 500 conversions in…

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  • Be in the Know on Microsoft Advertising
    "Just Nancy" - Google

    11-6-20 Just Nancy The Week in Review

    November 6, 2020 - By Nancy McCord

    This is a new feature that we will use on Fridays to let you know what has happened in the world of Google and been posted on authoritative sources to help you stay informed this week. Short Videos in Search Carousels Google is testing short YouTube videos in the search…

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  • Just Started Advertising on Google Ads? Tips on Determining Your Ad Budget
    adCenter - AdWords - AdWords Consultant - Google Ads - Google Ads Consultant - Google AdWords

    Just Started Advertising on Google Ads? Tips on Determining Your Ad Budget

    July 29, 2019 - By Nancy McCord

    When you start advertising on Google Ads, how do you determine your starting budget? There is no mystery to deciding your budget for Google Ads. I use the Keyword Planner to determine the best budget for starting out. Here are my tips. Create a list of 10 two to three…

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    November 25, 2019
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    Leveraging Machine Learning For Google Ads- Part 2

    October 28, 2019
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