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    How to Determine Your Starting Google Ads Budget

    September 26, 2018 - By Nancy McCord

    When you start advertising on Google Ads, how do you determine your starting budget? There is no mystery to deciding your budget for Google Ads. I use the Keyword Planner to determine the best budget for starting out. Here are my tips. Create a list of 10 two to three…

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    The Death of Last-Click: Mastering the 2026 B2B Journey 

    March 25, 2026
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    Stop Chasing Ghosts: How to Get Better Qualified Leads

    February 18, 2026
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    The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

    February 11, 2026
  • "Just Nancy" - AdWords - AdWords Account Management - AdWords Consultant - AdWords Manager - Google - Google Ads - Google Ads Consultant - Google Ads Services

    Conversion Statistics for Non-Mobile Friendly Websites

    September 24, 2018 - By Nancy McCord

    In our new world where over 65% of all Google.com searches are done on smartphones, what happens to a website that is not mobile-friendly in regards to lead conversions, store sales, and organic placement? The PPC Picture Google has lots to say on this topic of mobile friendliness. For sites…

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  • AdWords Consultant - AdWords Manager - AdWords Services - Google Ads - Google Ads Consultant - Google Ads Services - Google AdWords

    15 is the Magic Number When It Comes to Automated Bidding

    September 19, 2018 - By Nancy McCord

    That’s right 15 conversions in a 30 day period is the magic number you should be looking for before you turn on any automated bidding strategies in Google Ads. Personally, I look for a higher number than 15 in a 30 day period before I turn on maximize conversion bidding.…

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    The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 

    March 11, 2026
    Google Ads Experts - Answering the Hard Questions

    Why is Google Ads Not Spending My Full Daily Budget?

    July 9, 2025
    AI's Impact on PPC Marketing Strategies and Google Ads

    The Unexpected Impact of Old Web Pages on AI Search and Ad Results

    May 20, 2025
  • AdWords - AdWords Account Management - AdWords Consultant - AdWords Manager - AdWords Services - Google Ads - Google Ads Consultant - Google Ads Services - Google AdWords - News & Trends

    The Value of Our Monthly Google Ads Strategy Call

    September 17, 2018 - By Nancy McCord

    We love to provide the best Google Ads consulting and management service possible to our clients. At all levels of our service, we provide time for a monthly strategy call. Here’s the value of a monthly call: We get a chance to check our current Google Ads strategy against your…

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    Google Ads Update

    November 22, 2024
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Our Recent Posts

  • Mar 25, 2026 The Death of Last-Click: Mastering the 2026 B2B Journey 
  • Mar 21, 2026 Introducing Our Customer Referral Program
  • Mar 11, 2026 The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 
  • Feb 18, 2026 Stop Chasing Ghosts: How to Get Better Qualified Leads
  • Feb 11, 2026 The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

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