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    How to Determine Your Starting Google Ads Budget

    September 26, 2018 - By Nancy McCord

    When you start advertising on Google Ads, how do you determine your starting budget? There is no mystery to deciding your budget for Google Ads. I use the Keyword Planner to determine the best budget for starting out. Here are my tips. Create a list of 10 two to three…

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    Conversion Statistics for Non-Mobile Friendly Websites

    September 24, 2018 - By Nancy McCord

    In our new world where over 65% of all Google.com searches are done on smartphones, what happens to a website that is not mobile-friendly in regards to lead conversions, store sales, and organic placement? The PPC Picture Google has lots to say on this topic of mobile friendliness. For sites…

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    15 is the Magic Number When It Comes to Automated Bidding

    September 19, 2018 - By Nancy McCord

    That’s right 15 conversions in a 30 day period is the magic number you should be looking for before you turn on any automated bidding strategies in Google Ads. Personally, I look for a higher number than 15 in a 30 day period before I turn on maximize conversion bidding.…

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    The Value of Our Monthly Google Ads Strategy Call

    September 17, 2018 - By Nancy McCord

    We love to provide the best Google Ads consulting and management service possible to our clients. At all levels of our service, we provide time for a monthly strategy call. Here’s the value of a monthly call: We get a chance to check our current Google Ads strategy against your…

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