As a Google Partner and long time professionally certified AdWords account manager I would like to demystify what is happening when AdWords marks some of your keywords as “Low Search Volume”. First, we routinely delete these keywords in an AdWords account, but only for mature accounts and only after we…
AdWords
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New AdWords Program Pricing
We’ve update our AdWords pricing for account management. This is the first time that we have updated our scheduled spending ranges since 2012. Our new pricing has gone into effect for new clients effective April 1, 2018. I think that you will still find the pricing for our account management…
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The New AdWords Interface – Machine Learning at Scale
The new AdWords interface – you love it or hate it. I have to say that I am coming around to loving it. When the interface was first introduced late last year, I really hated it. I found it difficult to use, hard to find the data I needed to…
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Use Different Keywords for Organic Placement
As a professional AdWords account manager and expert in Search Engine Optimization, I do recommend that the focus of keywords be different for your website optimization versus what you use for pay per click. Personally, I like a very narrow set of very tightly targeted keywords for AdWords; as we…
