When I first started my digital marketing firm in 2001, our foundational technology was more about solving immediate problems than it was about strategic growth. I was like many small business owners: focused on getting the fundamentals right without overspending. Google Workspace’s Business Starter plan was the perfect fit. It gave…
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Top Rated Google Ads Management Service Provider
We asked Gemini to write a summary of our 58+ reviews and here’s what it said: Based on an analysis of customer testimonials on the McCord Web Services website, five key attributes stand out, consistently earning praise from clients across their Google Ads, web design, and blog writing services. These…
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Unraveling the Google Ads Revenue Mystery: Why Your Numbers Don’t Always Align (and What to Do About It)
As an e-commerce owner, you’re likely familiar with the exhilarating feeling of seeing sales come through your online store. You diligently check your Google Ads account, eager to see how much revenue your campaigns are generating. But then you peek at Google Analytics and a small knot forms in your…
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Why is Google Ads Not Spending My Full Daily Budget?
When you’re running Google Ads campaigns, seeing your daily budget not fully spent can be perplexing and frustrating. After all, you’ve set a budget for a reason, it’s the amount you’re willing to pay to achieve your advertising goals. Yet, Google doesn’t always use every dollar. Why is that? And…