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Fewer clicks, More Revenue: Winning The Zero-Click Era

April 22, 2026 - By David Hogestyn

Something strange is happening in search. Businesses are investing more in SEO than ever before—and getting fewer website visits to show for it. If your traffic reports have been looking a little flat lately, you’re not imagining things. We’re now firmly in the zero-click era. A growing share of Google…

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Beyond the Blue Link: Why 2026 is the Year of GEO
January 28, 2026
AI Search - Digital Marketing - Digital Marketing Agency - Generative Engine Optimization - GEO - Google - Google Ads - Google Partner - Internet Marketing Service - Local Business Visibility - McCord Web Services - News & Trends

Building an Unstoppable Brand in a World of Ghost Bots

April 8, 2026 - By David Hogestyn

The internet is getting incredibly crowded. Specifically, it is filling up with automated programs rather than real people. You might have heard whispers of the “dead internet theory,” a concept suggesting that bots are slowly taking over web traffic and leaving human voices drowned out by automated noise. Recent data…

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Fewer clicks, More Revenue: Winning The Zero-Click Era
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Beyond the Blue Link: Why 2026 is the Year of GEO
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Google Suggests We Can Trust its AI: Do They Back it Up?
July 31, 2025
Digital Marketing - Digital Marketing Agency - Google - Google Ads - Google Partner - Internet Marketing - Internet Marketing Service - McCord Web Services - Microsoft Advertising - Microsoft Advertising Certified Professional - Microsoft Advertising Partner - PPC Management - Search Engine Marketing - SEM Agency

The Death of Last-Click: Mastering the 2026 B2B Journey

March 25, 2026 - By David Hogestyn

You just closed a $50,000 contract. Congratulations. When you ask the new client how they found you, they shrug and say, “I Googled you.” Your marketing report confirms it. It shows a Google Search Ad as the source. Naturally, you decide to pour more budget into that specific search campaign. …

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Building an Unstoppable Brand in a World of Ghost Bots
April 8, 2026

Stop Chasing Ghosts: How to Get Better Qualified Leads
February 18, 2026

Beyond the Blue Link: Why 2026 is the Year of GEO
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Digital Marketing - Digital Marketing Agency - GEO - Google - Google Ads - Google Analytics - McCord Web Services - News & Trends - Pay Per Click - PPC Management - Search Engine Marketing - Search Engine Optimization - SEM Agency - Social Media

Stop Chasing Ghosts: How to Get Better Qualified Leads

February 18, 2026 - By David Hogestyn

You open your inbox in the morning, hoping to see a list of new orders or serious inquiries. Instead, you find a clutter of form fills from people who aren’t ready to buy, can’t afford your services, or—worst of all—are just browsing with no intent to purchase. It’s frustrating. You’re…

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Building an Unstoppable Brand in a World of Ghost Bots
April 8, 2026

The Death of Last-Click: Mastering the 2026 B2B Journey
March 25, 2026

Beyond the Blue Link: Why 2026 is the Year of GEO
January 28, 2026