Smart Digital Marketing, Real Business Results – McCord Web Services
If you rely on Google Ads’ AI tool Performance Max (PMax for short) to drive business growth, you likely trust the metrics you see in your dashboard. You see conversions, you see a healthy Return on Ad Spend (ROAS), and you assume the algorithm is working in your favor. But…
When I first started my digital marketing firm in 2001, our foundational technology was more about solving immediate problems than it was about strategic growth. I was like many small business owners: focused on getting the fundamentals right without overspending. Google Workspace’s Business Starter plan was the perfect fit. It gave…
Google released a paper back in March reassuring Google Cloud users of its intentions to reduce risks, maintain privacy standards, and assure shared responsibility and best practices when utilizing AI. Bulleted Summary Enterprise Readiness: Google Cloud ensures enterprise readiness for generative AI with robust data governance, privacy controls, IP indemnification,…
How AI Can Supercharge Your Productivity: My Journey with Google AI Essentials Artificial Intelligence is no longer a futuristic concept—it’s here, and it’s transforming the way we work and live now. I recently completed the Google AI Essentials Course on Coursera, and I’m excited to share how AI tools can…
