It’s called three strikes you’re out – Google has instituted new penalties to get advertisers’ attention to policy violations. Our concern is the number of false positives that we routinely see and the difficulty in resolving these issues due to the inability to just pick up the phone and chat…
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The Value of Using a Google Partner for Google Ads Management
It just makes sense to get more sales from your investment in paying an account manager with experience to manage your Google Ads program. How So? Google Partners are companies that have been certified by Google to manage Google Ads campaigns for businesses. They have the latest Google Ads product…
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Welcome to the New World of Google Ads Tracking – Trust Me, You Won’t Like It
Google is always evolving, and unfortunately we have to evolve along with them. Here’s the big issue – with the implementation of G4, loss of third party cookie tracking, sunsetting of Google UA Analytics around July 1, we are just now starting to really see the new world of conversion…
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January Google Ads Conversions Dip
This month, we are seeing a trend across nearly all managed Google Ads accounts and wanted to share the issue with you and how we are working to improve account performance. In January 2023, we are seeing a dip in conversion activity in Google Ads across a broad sector of…