Smart Digital Marketing, Real Business Results – McCord Web Services
As an e-commerce owner, you’re likely familiar with the exhilarating feeling of seeing sales come through your online store. You diligently check your Google Ads account, eager to see how much revenue your campaigns are generating. But then you peek at Google Analytics and a small knot forms in your…
When you’re running Google Ads campaigns, seeing your daily budget not fully spent can be perplexing and frustrating. After all, you’ve set a budget for a reason, it’s the amount you’re willing to pay to achieve your advertising goals. Yet, Google doesn’t always use every dollar. Why is that? And…
Google Search Introduces AI Search Mode The search landscape is changing, and Google’s new AI-driven search mode is stealing the spotlight. For businesses focused on optimizing their online presence, understanding this update is crucial. This blog explains what AI search mode is, how it impacts SEO/ GEO (Generative Engine Optimization),…
Search Engine Optimization (SEO) has been the foundation of digital marketing for years, guiding how businesses create content to rank higher in search engine results. But with the rise of generative AI technologies like ChatGPT, Bard, and Bing’s AI-driven search, traditional SEO is evolving into something new—Generative Engine Optimization, or…
