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    Starting Today 2-15-25 Google Starts Digital Fingerprinting

    February 15, 2025 - By Nancy McCord

    Today is the rollout day for Google’s new tracking method that you cannot opt out of called Digital Fingerprinting. Cookies don’t matter anymore. Now, Google is collecting the following information for use with advertising on its Google Ads platform and across all its properties and partner properties on the web.…

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    Reporting Payments to McCord Web Services for 2024

    December 19, 2024 - By Nancy McCord

    For our clients that report payments to us on the 1099-NEC form, it is important that you review what you report this year. All credit card payments you have made to us are reported by our credit card processor Paya to the IRS. You should not report on your 1099-NEC…

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    The Death of Last-Click: Mastering the 2026 B2B Journey 

    March 25, 2026
    SQL or MQL symbol. Turned wooden cubes and changed words 'MQL marketing qualified lead' to 'SQL sales qualified lead'. Beautiful white background. Business and SQL or MQL concept. Copy space.

    Stop Chasing Ghosts: How to Get Better Qualified Leads

    February 18, 2026
    Google Ads Experts - Answering the Hard Questions

    Why is Google Ads Not Spending My Full Daily Budget?

    July 9, 2025
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    Google Ads - Google Ads Consultant - Google Ads Management - Google Ads Management Pricing - Google Ads Manager - Google Ads Services - Google Ads Strategists

    Google Ads Shows Year Over Year Click Cost Increases

    December 3, 2024 - By Nancy McCord

    Search Engine Land, one of the pay per click industry’s top online magazines, has just published its statistical data analysis for Google Ads performance. Read the full article online.  They identified the following information for 2023 vs. 2024.  Search campaigns: ROAS up 2% YoY CPA down 3% YoY CPC up…

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    The Death of Last-Click: Mastering the 2026 B2B Journey 

    March 25, 2026
    SQL or MQL symbol. Turned wooden cubes and changed words 'MQL marketing qualified lead' to 'SQL sales qualified lead'. Beautiful white background. Business and SQL or MQL concept. Copy space.

    Stop Chasing Ghosts: How to Get Better Qualified Leads

    February 18, 2026
    Team reviewing a proposal from McCord Web Services.

    The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

    February 11, 2026
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    New Certifications for Our Team in Digital Advertising

    November 22, 2024 - By Nancy McCord

    We are proud to announce that our team has worked hard to receive new Microsoft Advertising credentials- the Microsoft Certified Advertising Expert, the Commerce Certification, and the Retail Media Certification. You can visit our certification page on our website to view all of the professional certification badges we carry in…

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    The Death of Last-Click: Mastering the 2026 B2B Journey 

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    Digital Marketing and Microsoft Ads Account Suspensions

    Why is My Microsoft Ads Account Suspended?

    October 14, 2025
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    Why is Google Ads Not Spending My Full Daily Budget?

    July 9, 2025
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  • Mar 25, 2026 The Death of Last-Click: Mastering the 2026 B2B Journey 
  • Mar 21, 2026 Introducing Our Customer Referral Program
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  • Feb 18, 2026 Stop Chasing Ghosts: How to Get Better Qualified Leads
  • Feb 11, 2026 The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

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