I had a colleague contact me about a prospect the other day. They said their long time client wanted to promote a new service but they did not want to do pay per click, maybe remarketing or social media instead. The prospective customer told me he had a new seasonal…
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AdWords – Low Search Volume Keywords Explained
As a Google Partner and long time professionally certified AdWords account manager I would like to demystify what is happening when AdWords marks some of your keywords as “Low Search Volume”. First, we routinely delete these keywords in an AdWords account, but only for mature accounts and only after we…
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Why AdWords Ads Work
AdWords ads work because they are relevant! It used to be that a person who used Google looked for the organic listings as they were near the top of the page and it was commonly thought that they were more authentic. That is not the case today. Google in its…
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Low Budget AdWords
Low budget AdWords – is there such a thing? Yes, AdWords has a number of programs that work even for low budget accounts. Here are my suggestions. AdWords Express Get good results with a relatively low budget in a semi automated program that targets ads to customers in your local…
