AdWords – Page 4 – The Web Authority

May 16, 2018May 11, 2018

How Do You Get the Word Out About a New Service?

AdWords Makes It Easy to Get the Word Out About a New Service

I had a colleague contact me about a prospect the other day. They said their long time client wanted to promote a new service but they did not want to do pay per click, maybe remarketing or social media instead.

The prospective customer told me he had a new seasonal repair program for his business and wanted to get the word out and get his phone to ring for bookings – like now!

In my honest opinion as a internet marketing and web visibility expert pay per click using Google AdWords is the best way to promote a new service of this nature. Here’s why…

When you have a short time period to get results, AdWords delivers immediately. Social media promotion will depend on the size of your fan base. There’s no purpose posting a promo to Facebook and hoping to get results if you have 10 followers! Now Facebook pay per click may be an option and a good one for some prospects, but never drive traffic to your Facebook page – rather drive traffic to your website.

When you need to get the word out fast, AdWords delivers. Blog posting, social media postings are great but build slow organic momentum. I do not consider either strong and immediate lead generators.

Remarketing is great for most businesses, but not for immediate returns. But, remarketing IS an AdWords product and USES a pay per click model. It may take some prospects a week to build the 100 cookie list that is needed to show ads and for others it may take more than 30 days.

If you have less traffic you will not get an immediate response in fact ads won’t even show until you have the right number of cookies. Also remember even remarketing competes in the AdWords auction, your bid has to be high enough to get Display Network placement with Google.

For the majority of prospective customers, AdWords is the best fit for immediate lead generation. If you want to chat about your needs, I encourage you to visit our website to review our pricing and program and then give me a call to chat about your needs.

April 11, 2018April 6, 2018

AdWords – Low Search Volume Keywords Explained

Nancy McCord a Google Partner and Bing Partner

As a Google Partner and long time professionally certified AdWords account manager I would like to demystify what is happening when AdWords marks some of your keywords as “Low Search Volume”.

First, we routinely delete these keywords in an AdWords account, but only for mature accounts and only after we have done a reality check to assure that the keyword has not generated lead conversions in the past.

AdWords says this about Low Search Volume keywords:

Keywords marked as “Low search volume” are associated with very little search traffic on Google, an indication that they’re not very relevant to most customers’ searches. For this reason, Google temporarily makes these keywords inactive so that they don’t trigger your ads.

When we manage an AdWords account, we will typically remove these terms and then look to add other terms to your program using the AdWords keyword planner to find alternatives that cover the same meaning but may return higher search volume.

We remove the keywords from your account to allow for easier management and to focus on terms in your account that will drive traffic and conversions.

If most of your keywords are showing as Low Search Volume keywords, I would recommend doing additional keyword discovery, reviewing to see if your phrases are too restrictive, and if a change to match type may make a difference in getting Google to serve ads.

If you need an experienced account AdWords manager to whip your AdWords account into shape, please contact us to see if we might be a good match for your needs.

March 7, 2018March 2, 2018

Why AdWords Ads Work

AdWords ads work because they are relevant! It used to be that a person who used Google looked for the organic listings as they were near the top of the page and it was commonly thought that they were more authentic. That is not the case today.

Google in its efforts to sell more ad space has aggressively sought to make ads more relevant to your every day experience. By tracking you relentlessly on mobile and desktop, Google has created a profile about you and serves ads based on your profile. What has happened is that the ads and listings we now see on searches are immediately relevant based on our searches and historical use.

In addition, AdWords ads work to draw you in with extensions like maps, phone numbers, addresses, deep links into a site, customer reviews, rating stars – all served from the AdWords interface. Google determines when to show these extensions based on your proximity to a business, timing of a search, and your location. AdWords ads work because of Google intrusive anti-privacy approach, but we love the results! And businesses are generating “bank” from AdWords ad exposure.

The screen shot to the right for a search for plastic surgeons in Miami Florida is shown on the top right. You can see from the screen above the fold that there are only paid listings and Google Maps listings and several of those maps listings may actually be paid listings. You have to really want to see the organic listings by scrolling to see the results. This is why AdWords works!

If you are looking for a skilled AdWords account manager, please visit our website to find out more about how we can help you today.

January 15, 2018January 12, 2018

Low Budget AdWords

We Are a Google Partner Specializing in Search Marketing, Mobile, and Display. — We Are a Google Partner Specializing in Search Marketing, Shopping, Mobile, and Display.

Low budget AdWords – is there such a thing? Yes, AdWords has a number of programs that work even for low budget accounts. Here are my suggestions.

AdWords Express
Get good results with a relatively low budget in a semi automated program that targets ads to customers in your local area. You can now remove keywords that Google auto selects that you do not like and you only have to create one ad.

Be careful when you start set up that you really think about your goal or you will end up with ads for phone calls only or those that never show your phone number.

Do not run multiple ads at a time as each ad has it’s own budget and does not share one account budget.

AdWords Dynamic Search Ads and Remarketing
For clients who do not have high expectations for performance and are not relying on AdWords to drive a high number of clicks Dynamic Search Ads and remarketing may be a good choice.

To effectively use Dynamic Search Ads your website really should be 30 to 50 pages or more. Little sites simply will not get traction in this program.

Remarketing ads may take two to six months to build up the cookie list is traffic is low. For remarketing ads to show in the Display network you’ll need 100 cookie sets and for remarketing for search ads or RLSA you’ll need 1,000 cookie sets. For small businesses it may take more than one month to get the 100 cookie sets.

If you are looking for a savvy AdWords Manager to help you get going with AdWords or to discuss your options, visit our website to find out more about how we can help you with AdWords.