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    Google Ads Shows Year Over Year Click Cost Increases

    December 3, 2024 - By Nancy McCord

    Search Engine Land, one of the pay per click industry’s top online magazines, has just published its statistical data analysis for Google Ads performance. Read the full article online.  They identified the following information for 2023 vs. 2024.  Search campaigns: ROAS up 2% YoY CPA down 3% YoY CPC up…

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    Google Affirms Support for Third-Party Cookies in Chrome: What It Means for Your Ads

    July 29, 2024 - By Nancy McCord

    Google has recently announced that it will not be depreciating third-party cookies in Chrome, which is a significant update for marketers and advertisers. This decision ensures that third-party cookies will continue to play a crucial role in audience targeting and remarketing strategies within Google Ads. What Does This Mean for…

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    How to Lower Your Google Ads Cost Per Conversion

    April 30, 2024 - By Nancy McCord

    In an era where digital visibility is paramount, Google Ads serves as a pivotal tool for advertisers aiming to capture the right audience. However, a common hurdle that many face, from seasoned marketers to DIY enthusiasts, is managing and reducing the cost per conversion. At McCord Web Services, we understand…

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    Strike… Google Institutes Penalties for Not Following the Rules

    September 27, 2023 - By Nancy McCord

    It’s called three strikes you’re out – Google has instituted new penalties to get advertisers’ attention to policy violations. Our concern is the number of false positives that we routinely see and the difficulty in resolving these issues due to the inability to just pick up the phone and chat…

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