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Privacy Changes Create Challenges for Google Ads Advertisers

June 25, 2021 - By Nancy McCord

Privacy challenges and changes are causing a paradigm shift in advertising. Not only is Google Ads impacted but all online advertising platforms including Microsoft Advertising, AdRoll, and others. This is a complex topic, but I will work to make it easy to understand. Regulations and expectations have changed. The Chrome…

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What Does Google Have Planned for 2021?

June 18, 2021 - By Nancy McCord

What does Google have planned for Google Ads and marketing in 2021? You will be amazed… Here are some of the important nuggets from the recent Google Livestream. Insights Page A new page in the Google Ads Control Panel helps you to know what is trending in the very near…

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How to Understand Your Data Studio Report Graphs

June 10, 2021 - By Nancy McCord

If you are one of our client’s you receive a report daily on your account activity from Data Studio. These reports help you as a business owner to understand the conversion activity that Google Ads is driving with your advertising investment. I have posted several screenshots to help you understand…

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Important News We Are Watching From This Week

February 12, 2021 - By Nancy McCord

Be in the know! This week we have found a few nuggets that you may want to review or do a deeper dive into from our blog post. Is It Worth Writing Website Meta Descriptions? “Many SEOs debate the importance of creating unique meta descriptions. It can definitely help with…

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