Often I am asked by clients “how can I analyze if Google Ads is working for me?” It is important that when using Google Ads that it is an investment in growing your business and not an expense. For low tech clients who do not have the time or will…
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Do You Really Want to Self Manage Your Google Ads Account?
Have you visited the Google Ads control panel lately? Even if you feel you are accomplished in your job, you may find the Google Ads interface complex and intimidating. Add to this that many of the recommendations in the Opportunities tab really need a skilled professional to review in regards…
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Google Ads Management Fees- How Low Can You Go
As more businesses feel pressure to squeeze every cent from Google Ads advertisements, one area that you should not skimp on is the quality of your Google Ads account manager. Most Google Ads account management services and account managers will charge about 10% of your scheduled ad spend to manage…
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What Is Attribution in Google Ads?
With over 10 years of experience in professional management of AdWords account, I wanted to share tips on an often overlooked yet important item in conversion tracking – attribution. First to see what I am talking,(in the old interface) about go to Tools > Conversions. Click one of the names…
