Smart Digital Marketing, Real Business Results – McCord Web Services
Pay-per-click (PPC) advertising has always been a dynamic field, constantly evolving with the introduction of new technologies and strategies. One of the most transformative forces in this space is artificial intelligence (AI). From keyword targeting to ad copy generation, AI is set to revolutionize how we approach PPC campaigns. In…
McCord Web Services is a Google Partner. Our team works hard each year by recertifying in search advertising, shopping advertising, display advertising, and video advertising. We are required by Google in order to retain our Partner status each year to recertify. These exams are intensive and take many hours of…
The use of Artificial Intelligence (AI) in digital advertising is one of the biggest changes we have seen since the creation of the Internet. Google announced a series of new products at Google Ads Marketing Live 2023 on May 23. With a focus on brand safe advertising, privacy protection, and…
The new Google Search Generative Experience (SGE) brings the power of Artificial Intelligence (AI) directly into Google’s search results. These AI generated snippets of text will now appear above the search results pushing organic listings even farther down the page. During Google’s May 2023 I/O Conference, Google announced this new…
