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The 2026 Brand Safety Audit: Avoid Wasted Ad Spend

March 11, 2026 - By David Hogestyn

It’s 10:00 PM on a Tuesday. Do you know where your Google Ads are showing? If you are like most business owners, you likely assume your ads are appearing next to reputable search results or on high-quality websites relevant to your industry. You pay good money for those clicks, after all. But in…

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AI and PPC: The Evolution of Advertising Strategies

May 22, 2024 - By Christopher Harper

Pay-per-click (PPC) advertising has always been a dynamic field, constantly evolving with the introduction of new technologies and strategies. One of the most transformative forces in this space is artificial intelligence (AI). From keyword targeting to ad copy generation, AI is set to revolutionize how we approach PPC campaigns. In…

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Why Using a Google Partner for Google Ads Makes Sense

July 6, 2023 - By Nancy McCord

McCord Web Services is a Google Partner. Our team works hard each year by recertifying in search advertising, shopping advertising, display advertising, and video advertising. We are required by Google in order to retain our Partner status each year to recertify. These exams are intensive and take many hours of…

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AI and Google Ads – The Future is Here!

May 26, 2023 - By Nancy McCord

The use of Artificial Intelligence (AI) in digital advertising is one of the biggest changes we have seen since the creation of the Internet. Google announced a series of new products at Google Ads Marketing Live 2023 on May 23. With a focus on brand safe advertising, privacy protection, and…

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