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    Google Ads Conversions – Deciding What to Measure

    May 15, 2019 - By Nancy McCord

    Deciding what to measure on Google Ads as a conversion has significant impact for your account performance. This is especially true when it comes to automated bidding. For example, if you include page views in your conversions, you may skew results for any bidding algorithms you may use in the…

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    Thinking of Google Ads? Act Now

    March 4, 2019 - By Nancy McCord

    My firm manages over $3 million dollars in Google Ads ad spend. Google Ads management is a core business for us. If you have been considering hiring us to optimize, manage or set up your Google Ads account, now is the time to act. We will be making a price…

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    Should You Still be Using Dynamic Keyword Insertion in Google Ads?

    February 25, 2019 - By Nancy McCord

    My firm manages over $3 million yearly in Google Ad spend for clients. As a result, my team sees how the impact of Google expanded ads and responsive text ads have changed control of the ad message. It used to be that using dynamic keyword insertion by inserting code like…

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    Personal Search Explained

    February 22, 2019 - By Nancy McCord

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