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    Leveraging Consent Mode: A Must for Your Website and Google Ads Strategy

    June 11, 2024 - By Nancy McCord

    In an era where data privacy is paramount, businesses must adapt to ever-changing regulations to ensure compliance and maintain customer trust. One essential tool in achieving this is Google’s Consent Mode. As Google Partner’s and Google Ads specialists, we want to assure that you and our customers stay up to…

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    Team reviewing a proposal from McCord Web Services.

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    Privacy First Marketing: The Future for Small Businesses

    April 24, 2024 - By Christopher Harper

    In today’s online landscape, data privacy is no longer a fleeting concern but a pivotal aspect of digital marketing. With the rise of regulations like GDPR and more recently, the enforcement of iOS 14’s App Tracking Transparency framework, the concept of first-party data is quickly becoming the lodestar for businesses…

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    January 28, 2026
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    January 7, 2026
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    The Google Ads Setting That is Wasting Your Lead Gen Budget

    October 22, 2025
  • Team reviewing a proposal from McCord Web Services.
    Google Ads - Google Ads Consultant - Google Ads Manager - Google Partner - Microsoft Advertising Partner - News & Trends

    Why Your Business Needs McCord Web Services for Google Ads Consulting and Management

    April 23, 2024 - By Nancy McCord

    In today’s digital-first world, being visible online is not just an advantage—it’s essential. This is where Google Ads steps in, offering businesses a potent tool for increasing visibility, driving traffic, and generating leads. However, navigating the complexities of Google Ads requires expertise, experience, and a strategic approach. Enter McCord Web…

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    Team reviewing a proposal from McCord Web Services.

    The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

    February 11, 2026
    AI and PPC Advertising

    AI in Paid Advertising: Is AI Working for You or The PPC Platform?

    December 4, 2025
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    October 22, 2025
  • Expect the Unexpected
    AdWords Account Management - AdWords Consultant - AdWords Manager - Google Ads Consultant - Google Ads Management - Google Ads Manager - Google Ads Services - Google Ads Strategists

    Strike… Google Institutes Penalties for Not Following the Rules

    September 27, 2023 - By Nancy McCord

    It’s called three strikes you’re out – Google has instituted new penalties to get advertisers’ attention to policy violations. Our concern is the number of false positives that we routinely see and the difficulty in resolving these issues due to the inability to just pick up the phone and chat…

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  • Feb 11, 2026 The Cost of Ghost Spend: Is Your PMax Budget Vanishing?
  • Jan 28, 2026 Beyond the Blue Link: Why 2026 is the Year of GEO
  • Jan 07, 2026 Paying It Forward: Why We Invest in the Next Generation of Talent
  • Dec 04, 2025 AI in Paid Advertising: Is AI Working for You or The PPC Platform?
  • Nov 19, 2025 Going Global: How to Expand Your US Business with Google Ads

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