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Introducing Our Customer Referral Program

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Leveraging Machine Learning For Google Ads- Part 1

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How Google’s Roll Out of AI Search Mode Impacts SEO (GEO)

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The Death of Last-Click: Mastering the 2026 B2B Journey 

The Death of Last-Click: Mastering the 2026 B2B Journey 

March 25, 2026
Introducing Our Customer Referral Program

Introducing Our Customer Referral Program

March 21, 2026
The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 

The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 

March 11, 2026
Stop Chasing Ghosts: How to Get Better Qualified Leads

Stop Chasing Ghosts: How to Get Better Qualified Leads

February 18, 2026
The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

February 11, 2026
Beyond the Blue Link: Why 2026 is the Year of GEO

Beyond the Blue Link: Why 2026 is the Year of GEO

January 28, 2026
Paying It Forward: Why We Invest in the Next Generation of Talent

Paying It Forward: Why We Invest in the Next Generation of Talent

January 7, 2026
AI in Paid Advertising: Is AI Working for You or The PPC Platform?

AI in Paid Advertising: Is AI Working for You or The PPC Platform?

December 4, 2025

Trending Posts

Discover top trending posts from our blog.

The Death of Last-Click: Mastering the 2026 B2B Journey 
6 min read

The Death of Last-Click: Mastering the 2026 B2B Journey 

David Hogestyn March 25, 2026

You just closed a $50,000 contract. Congratulations. When you ask the new client how they found you, they shrug and say, “I Googled you.”  Your...

Introducing Our Customer Referral Program

Introducing Our Customer Referral Program

Nancy McCord March 21, 2026

Just posted today, we wanted to share with you our details on our brand new...

The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 

The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 

David Hogestyn March 11, 2026

It’s 10:00 PM on a Tuesday. Do you know where your Google Ads are showing?  If...

Stop Chasing Ghosts: How to Get Better Qualified Leads

Stop Chasing Ghosts: How to Get Better Qualified Leads

David Hogestyn February 18, 2026

You open your inbox in the morning, hoping to see a list of new orders...

Editor's Pick

Handpicked posts by our editorial team.

Stop Chasing Ghosts: How to Get Better Qualified Leads
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Digital Marketing Digital Marketing Agency

Stop Chasing Ghosts: How to Get Better Qualified Leads

February 18, 2026 David Hogestyn

You open your inbox in the morning, hoping to see a list of new orders or serious inquiries. Instead, you...

The Cost of Ghost Spend: Is Your PMax Budget Vanishing?
312 0
GEO Google

The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

February 11, 2026 Nancy McCord

If you rely on Google Ads’ AI tool Performance Max (PMax for short) to drive business growth, you likely trust...

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    News & Trends

    The Web Authority

    May 21, 2025 - By Nancy McCord

    The Web Authority is a blog owned and managed by the team at McCord Web Services – Website Visibility Experts, Google Partners, and Microsoft Advertising Partners. The purpose of this blog is to keep you up-to-date on all topics of web visibility and digital marketing, Google Ads, and Microsoft Advertising.…

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    The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 

    March 11, 2026
    SQL or MQL symbol. Turned wooden cubes and changed words 'MQL marketing qualified lead' to 'SQL sales qualified lead'. Beautiful white background. Business and SQL or MQL concept. Copy space.

    Stop Chasing Ghosts: How to Get Better Qualified Leads

    February 18, 2026
    Team reviewing a proposal from McCord Web Services.

    The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

    February 11, 2026
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    The Death of Last-Click: Mastering the 2026 B2B Journey 

    March 25, 2026 - By David Hogestyn

    You just closed a $50,000 contract. Congratulations. When you ask the new client how they found you, they shrug and say, “I Googled you.”  Your marketing report confirms it. It shows a Google Search Ad as the source. Naturally, you decide to pour more budget into that specific search campaign. …

    Continue Reading

    Related Posts

    SQL or MQL symbol. Turned wooden cubes and changed words 'MQL marketing qualified lead' to 'SQL sales qualified lead'. Beautiful white background. Business and SQL or MQL concept. Copy space.

    Stop Chasing Ghosts: How to Get Better Qualified Leads

    February 18, 2026
    We have the answers on all things on Answer Engine Optimization.

    Beyond the Blue Link: Why 2026 is the Year of GEO

    January 28, 2026
    It is about partnership and community.

    Paying It Forward: Why We Invest in the Next Generation of Talent

    January 7, 2026
  • Help to grow our community with our new customer referral program.
    Customer Referral Program - Digital Marketing Agency

    Introducing Our Customer Referral Program

    March 21, 2026 - By Nancy McCord

    Just posted today, we wanted to share with you our details on our brand new customer referral program! Respect First! We value your reputation as much as our own. When you refer someone to us, we commit to a high-touch, low-pressure approach. We reach out once to introduce ourselves and…

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    The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 

    March 11, 2026 - By David Hogestyn

    It’s 10:00 PM on a Tuesday. Do you know where your Google Ads are showing?  If you are like most business owners, you likely assume your ads are appearing next to reputable search results or on high-quality websites relevant to your industry. You pay good money for those clicks, after all. But in…

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    Why is Google Ads Not Spending My Full Daily Budget?

    July 9, 2025
    AI's Impact on PPC Marketing Strategies and Google Ads

    The Unexpected Impact of Old Web Pages on AI Search and Ad Results

    May 20, 2025
    Team reviewing a proposal from McCord Web Services.

    Navigating the US Antitrust Trial Over Google Ads

    November 22, 2024
  • SQL or MQL symbol. Turned wooden cubes and changed words 'MQL marketing qualified lead' to 'SQL sales qualified lead'. Beautiful white background. Business and SQL or MQL concept. Copy space.
    Digital Marketing - Digital Marketing Agency - GEO - Google - Google Ads - Google Analytics - McCord Web Services - News & Trends - Pay Per Click - PPC Management - Search Engine Marketing - Search Engine Optimization - SEM Agency - Social Media

    Stop Chasing Ghosts: How to Get Better Qualified Leads

    February 18, 2026 - By David Hogestyn

    You open your inbox in the morning, hoping to see a list of new orders or serious inquiries. Instead, you find a clutter of form fills from people who aren’t ready to buy, can’t afford your services, or—worst of all—are just browsing with no intent to purchase. It’s frustrating. You’re…

    Continue Reading

    Related Posts

    The Death of Last-Click: Mastering the 2026 B2B Journey 

    March 25, 2026
    We have the answers on all things on Answer Engine Optimization.

    Beyond the Blue Link: Why 2026 is the Year of GEO

    January 28, 2026
    It is about partnership and community.

    Paying It Forward: Why We Invest in the Next Generation of Talent

    January 7, 2026
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Our Recent Posts

  • Mar 25, 2026 The Death of Last-Click: Mastering the 2026 B2B Journey 
  • Mar 21, 2026 Introducing Our Customer Referral Program
  • Mar 11, 2026 The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 
  • Feb 18, 2026 Stop Chasing Ghosts: How to Get Better Qualified Leads
  • Feb 11, 2026 The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

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