Smart Digital Marketing, Real Business Results – McCord Web Services
Machine learning, it is the new buzz in our industry. Machine learning is using computers via artificial intelligence to predict actions. Machine learning can be used for Smart Bidding in Google AdWords and can even predict performance of activity based on your keywords and budget. With products like Universal App Campaigns and Smart Bidding, it’s now possible…
HTTPS – Google loves it, but for informational websites, moving to HTTPS adds to your costs. Expect to pay $129 to $229 for a SSL or secure socket layer certificate to be able to have your website use HTTPS in the browser bar. For me at this time, I am…
In this video I show you how to create a Smart List in Google Analytics and then flow the data into your Google Ads account for use in remarketing or as an additional audience for remarketing for search ads. For our own Google Ads clients we can assist if needed…
Seems simple, just install code and you’ve got a chat app. But not so fast. I am finding out from personal experience that not all chat apps are alike. I started out with Drift and still have that chat app on my website. What I found as I used the…
