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Stop Bleeding Cash in AdWords- Move Out of Broad Match

December 30, 2019 - By Nancy McCord

As a Google Partner and Bing Partner, I feel like I can speak with authority on this topic. In AdWords alone, I manage an actual monthly ad spend for clients of over $120,000 per 30 days or $1,441,776 yearly. As an experienced account manager I have to say that I simply hate broad match.…

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Why You Should Invest in A Google Partner

December 23, 2019 - By Nancy McCord

As a Google Partner specializing in AdWords, I want to share several key benefits with you as to why working with a Google Partner in AdWords is important. Google Tests Us Yearly Each year I have to recertify with Google to keep my Partner status. I take the AdWords Fundamental Exam…

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Optimizing Your Organic Adwords Placement

November 25, 2019 - By Nancy McCord

As a professional AdWords account manager and expert in Search Engine Optimization, I do recommend that the focus of keywords be different for your website optimization versus what you use for pay per click. Personally, I like a very narrow set of very tightly targeted keywords for AdWords; as we…

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Marketing Trends to Watch: Amazon Advertising

November 18, 2019 - By Nancy McCord

Google announced that earnings from Google Ads had dropped this last quarter. Feeling pressure from newbies on the block, like Amazon, is sure to shakeup the Google Boardroom. Google Ads has been king – that is until recently. With renewed pressure from Bing Ads – now called Microsoft Advertising –…

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