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Starting Today 2-15-25 Google Starts Digital Fingerprinting

February 15, 2025 - By Nancy McCord

Today is the rollout day for Google’s new tracking method that you cannot opt out of called Digital Fingerprinting. Cookies don’t matter anymore. Now, Google is collecting the following information for use with advertising on its Google Ads platform and across all its properties and partner properties on the web.…

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Google Ads Shows Year Over Year Click Cost Increases

December 3, 2024 - By Nancy McCord

Search Engine Land, one of the pay per click industry’s top online magazines, has just published its statistical data analysis for Google Ads performance. Read the full article online. They identified the following information for 2023 vs. 2024. Search campaigns: ROAS up 2% YoY CPA down 3% YoY CPC up…

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Navigating the US Antitrust Trial Over Google Ads

November 22, 2024 - By Nancy McCord

On September 9th, Google faced a new antitrust trial centered on allegations of monopolistic behavior in digital advertising. This trial raises several concerns among our clients—chief among them being the trustworthiness of Google, the fairness of advertising costs, and the potential breakup of Google Ads. While the trial unfolds, it…

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Google Ads Update

November 22, 2024 - By Nancy McCord

Google Ads has introduced AI-powered enhancements to its Performance Max campaigns, focusing on asset testing, video optimization, and improved campaign management. Key updates include the integration of the Imagen 3 AI model for generating high-performing visuals. Advertisers will also benefit from advanced asset testing, allowing us to measure the impact…

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