Today is the rollout day for Google’s new tracking method that you cannot opt out of called Digital Fingerprinting. Cookies don’t matter anymore. Now, Google is collecting the following information for use with advertising on its Google Ads platform and across all its properties and partner properties on the web.…
Google Ads Management Pricing
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AI Impact - Google - Google Ads - Google Ads Consultant - Google Ads Management - Google Ads Management Pricing - Google Ads Manager - Google Ads Services - Google Ads Strategists
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Google Ads - Google Ads Consultant - Google Ads Management - Google Ads Management Pricing - Google Ads Manager - Google Ads Services - Google Ads Strategists
Google Ads Shows Year Over Year Click Cost Increases
Search Engine Land, one of the pay per click industry’s top online magazines, has just published its statistical data analysis for Google Ads performance. Read the full article online. They identified the following information for 2023 vs. 2024. Search campaigns: ROAS up 2% YoY CPA down 3% YoY CPC up…
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AdWords - AdWords Account Management - AdWords Consultant - Google Ads - Google Ads Consultant - Google Ads Management - Google Ads Management Pricing
Navigating the US Antitrust Trial Over Google Ads
On September 9th, Google faced a new antitrust trial centered on allegations of monopolistic behavior in digital advertising. This trial raises several concerns among our clients—chief among them being the trustworthiness of Google, the fairness of advertising costs, and the potential breakup of Google Ads. While the trial unfolds, it…
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AdWords Consultant - AdWords Manager - AdWords Services - Google Ads - Google Ads Consultant - Google Ads Management - Google Ads Management Pricing - Google Ads Manager
Google Affirms Support for Third-Party Cookies in Chrome: What It Means for Your Ads
Google has recently announced that it will not be depreciating third-party cookies in Chrome, which is a significant update for marketers and advertisers. This decision ensures that third-party cookies will continue to play a crucial role in audience targeting and remarketing strategies within Google Ads. What Does This Mean for…