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The 2026 Brand Safety Audit: Avoid Wasted Ad Spend

March 11, 2026 - By David Hogestyn

It’s 10:00 PM on a Tuesday. Do you know where your Google Ads are showing? If you are like most business owners, you likely assume your ads are appearing next to reputable search results or on high-quality websites relevant to your industry. You pay good money for those clicks, after all. But in…

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The Google Ads Setting That is Wasting Your Lead Gen Budget

October 22, 2025 - By Nancy McCord

You’ve set up your Google Ads campaigns perfectly. Your targeting is dialed in, your ad copy is compelling, and your landing page is ready to convert visitors into leads. Yet, you’re still seeing a lot of low-quality traffic, form fills from questionable sources, and a budget that seems to evaporate…

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Starting Today 2-15-25 Google Starts Digital Fingerprinting

February 15, 2025 - By Nancy McCord

Today is the rollout day for Google’s new tracking method that you cannot opt out of called Digital Fingerprinting. Cookies don’t matter anymore. Now, Google is collecting the following information for use with advertising on its Google Ads platform and across all its properties and partner properties on the web.…

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Google Ads Shows Year Over Year Click Cost Increases

December 3, 2024 - By Nancy McCord

Search Engine Land, one of the pay per click industry’s top online magazines, has just published its statistical data analysis for Google Ads performance. Read the full article online. They identified the following information for 2023 vs. 2024. Search campaigns: ROAS up 2% YoY CPA down 3% YoY CPC up…

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