1-29-21 What We Are Watching This Week

McCord Web Services is a Google Partner and a Certified Google Ads Professional

There are just a few new things in the world of Google that we are watching this week.

Rich Snippet Changes

Google has a new validation tool for Rich Snippets you may be using on your website. You’ll want to click in and check your code in the new validation tool as Google is stating that they will drop your snippets indexing in search if you do not make updates to have the code be valid. Read the full detailed article here.

Local Service Ads and the Impact on Standard Google Ads Campaigns

In 2020 Google started testing Local Service Ads for lawyers. A number of firms have done research on how using both Google Ads and Local Service Ads impacts Google Ads performance negatively.

After review of the data, it appears that Local Service Ads will be shown preferentially by Google and are typically clicked on more by users due to the richness of the interface and ad appearance. CTR and CPA are negatively impacted in Google Ads when the client is using both programs.

If you are using Local Service Ads AND Google Ads (standard professional version), you will want to dive in and read the full article.

Share

Google Ads Set Up and Management Promotion

Special Google Ads Management Price Promotion

End of the Year Google Ads Quick Start Set Up Promotion

Get our Google Ads Quick Start set up and the first four weeks of management for $899 and get started advertising on Google in less than one week. Then, pay only $399 for the second four weeks of management. This is a limited time promotion with prices available only until December 15th.

Monthly management fees will be based on your scheduled ad spend and running number of ad groups. Ask us for details.

Google Partner

Google Ads management is a core business for us. We manage over $1.8 million per year in ad spend for clients.

Please contact us for special pricing for high ad spend accounts. Some of our clients are spending more than $30,000 per month on clicks. We can handle large and small accounts with low management fees that boost your return on investment. As a point of comparison, our fees will typically be well below 7-10% of your ad spend for high dollar accounts.

Share