If you rely on Google Ads’ AI tool Performance Max (PMax for short) to drive business growth, you likely trust the metrics you see in your dashboard. You see conversions, you see a healthy Return on Ad Spend (ROAS), and you assume the algorithm is working in your favor. But…
News & Trends
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GEO - Google - Google Ads - Google Ads AI - News & Trends - Search Engine Marketing - Search Engine Optimization - SEO
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AEO - AI Search - Digital Marketing - Digital Marketing Agency - Generative Engine Optimization - GEO - Local Business Visibility - News & Trends - Search Engine Optimization - SEO - Web Visibility
Beyond the Blue Link: Why 2026 is the Year of GEO
For two decades, digital marketing had a clear objective: secure a spot in the top three “Blue Links” on a Google search results page. That was the pinnacle of online visibility. But the digital landscape of 2026 looks vastly different. The user journey has fragmented, and the familiar list of…
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Digital Marketing - Digital Marketing Agency - Google Ads - Google Ads Consultant - Google Ads Management - Google Ads Manager - Google Ads Services - News & Trends
Unraveling the Google Ads Revenue Mystery: Why Your Numbers Don’t Always Align (and What to Do About It)
As an e-commerce owner, you’re likely familiar with the exhilarating feeling of seeing sales come through your online store. You diligently check your Google Ads account, eager to see how much revenue your campaigns are generating. But then you peek at Google Analytics and a small knot forms in your…
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Digital Marketing - Digital Marketing Agency - Internet Marketing - Internet Marketing Service - Local Business Visibility - News & Trends - PPC Management - SEM Agency - Web Design Services
Drive Results with McCord Web Services
Looking to create a powerful online presence and propel your business forward? At McCord Web Services, we specialize in delivering tailored, results-driven solutions in Google Ads management, website design, and blog writing services. Here’s how our expert services can revolutionize your digital marketing efforts. 1. Google Ads Set Up and…


