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    January Google Ads Conversions Dip

    January 18, 2023 - By Nancy McCord

    This month, we are seeing a trend across nearly all managed Google Ads accounts and wanted to share the issue with you and how we are working to improve account performance. In January 2023, we are seeing a dip in conversion activity in Google Ads across a broad sector of…

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  • Stop Bleeding Cash in AdWords- Move Out of Broad Match
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    Stop Bleeding Cash in AdWords- Move Out of Broad Match

    December 30, 2019 - By Nancy McCord

    As a Google Partner and Bing Partner, I feel like I can speak with authority on this topic. In AdWords alone, I manage an actual monthly ad spend for clients of over $120,000 per 30 days or $1,441,776 yearly. As an experienced account manager I have to say that I simply hate broad match.…

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    Why You Should Invest in A Google Partner

    December 23, 2019 - By Nancy McCord

    As a Google Partner specializing in AdWords, I want to share several key benefits with you as to why working with a Google Partner in AdWords is important. Google Tests Us Yearly Each year I have to recertify with Google to keep my Partner status. I take the AdWords Fundamental Exam…

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  • McCord Web Services is a Google Partner and a Certified Google Ads Professional
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    Leveraging Machine Learning For Google Ads- Part 2

    October 28, 2019 - By Nancy McCord

    Google AdWords is specifically using advanced machine learning via artificial intelligence in its automated bidding algorithms. Target CPA (Cost per Acquisition) bidding, Maximize Conversions, and Maximum Clicks are just samples of new bidding algorithms that can be used in AdWords accounts. Each algorithm has a place and function based on…

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